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Variable Testing Boosts Email Performance
When it comes to email marketing one of the most significant performance drivers is understanding your audience and tailoring your emails to appeal to their likings. While you won’t know what works best with your audience immediately, you can use variable testing, also known as A/B split testing, with each of your emails to ensure ongoing insights and increased sophistication. Discover ways you can leverage email variable testing to understand key performance drivers and boost email performance.
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The Nurturing Nudge
Converting Static Leads to Sales with Strategic Nurture Campaigns
Are you doing what it takes to maximize the results of your lead generation efforts and drive more sales? A majority of leads that enter the pipeline turn out to be classified as “not sales-ready.” It is quite common for these qualified leads to simply sit in the pipeline with little or no movement and even worse, little or no attention. Learn how marketers can use strategic nurturing campaigns to nudge these static leads into motion, helping to reengage and drive sales.
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Send a Package. Capture Attention.
Generating Qualified Leads with Three-Dimensional Campaigns
In today’s highly competitive marketing environment, in order to reach decisions makers, companies must shake things up and get creative with their marketing efforts. A great way to do this is to leverage alternative marketing methods that are less exhausted and are more unique in execution. Learn how three-dimensional campaigns can help you break through the clutter, reach decision makers and make an impact, in order to generate more qualified leads.
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Fourth Quarter Fire Up. The Importance of End of Year Marketing.
In the final quarter of the year, companies look back at the year’s marketing activities to evaluate results and begin planning for the year to come, often leading to a shift in focus and a decline in fourth quarter marketing campaigns. Learn the top 3 reasons your organization should break away from this trend and keep your marketing push strong in the fourth quarter.
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End of Summer Shape-Up: Strengthening Your Marketing Efforts
As the “slow days of summer” wind down, marketers can focus on some of those items, not typically deadline driven, to help prepare for the busy fall season ahead. This article focuses on some key areas for marketers to direct their attention to, in order to shape-up their marketing and gain a competitive edge.
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Market Smart: Cost-Effective Website Updates to Support Your Marketing Objectives
How effective is your company’s online presence? Increase your Website marketing impact, read about several budget-friendly ways and cost-effective website updates in which you can ensure the Website is supporting your company’s marketing objectives.
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New Year. New Budget. Steps You Can Take to Make the Most of Your Marketing Dollars.
How are you planning to allocate your marketing budget in 2009? Now, more than ever, it is important that you make the most of your marketing dollars. As you determine the campaigns to implement, ensure you maximize the ROI potential and spend your time and budget wisely.
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Email Marketing ABC's. 5 Email Marketing Tips to Increase Demand Generation Email Campaign Response Rates.
In today’s highly saturated world of marketing, it is becoming harder and harder to effectively reach your target. In a time of email overload, successfully breaking through the spam and warranting a response is tricky. To run successful demand generation email campaigns, marketers must go back to the basics and refer to a few email marketing tips we call the email marketing ABC’s.
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A Client's Bill of Rights. Ten Key Points to Consider When Selecting a Marketing Firm.
Once you’ve identified the need to bring in a marketing firm, where do you begin? How do you know which is the best fit for your needs? Launch Marketing interviewed numerous marketing executives to discover common pain points and successes experienced when working with a firm. After analyzing the results, we uncovered ten key points to consider when evaluating and/or selecting a marketing firm.
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The Most Critical 50% Of Event Marketing. 4 Tips to Maximize Event Impact.
Focus your event marketing efforts to increase event impact. While pre-show marketing and your at-show presence are a huge part of event success, they should make up about 50% of your event strategy. The most critical piece of event marketing, the other 50%, should lie in the post-show follow up.
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Messaging Milestones. The Five "L’s" To Creating A Powerful Message Map.
The foundation of great marketing is built with great messaging. All good messaging starts with a powerful message map. Review the five "L’s" of a powerful message map and increase your marketing efforts.
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Pave the Road, then Drive. Five Key Components to Defining and Driving an
Integrated Marketing Plan.
By developing a marketing plan that integrates all of a company’s marketing efforts, many companies increased revenue by 15-20% compared to when they execute marketing campaigns in a more ad hoc fashion.
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Maximize Marketing Effectiveness. Get the Most Out of Your Marketing Plan.
A successful business is a sure sign that the marketing you are doing is generating consistent business. But do you know if you are getting the most value out of every dollar spent? By developing a marketing plan that integrates all of a company’s marketing efforts – you are sure to maximize the results achieved.
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