TEAM

Christa Kleinhans Tuttle is founder and president of Launch Marketing, which acts as a virtual marketing organization primarily for technology companies and offers a range of services from developing and implementing integrated marketing plans to completing one time projects including company and product launches, conferences, tradeshows, websites, print materials, online campaigns, direct marketing and more. Focused on generating leads and driving revenue for businesses, Launch Marketing has more than 60 clients to date including Activant Solutions, ePsolutions, ETI, LifeSize Communications, Mirage Networks, Planview, ReachForce, Teres Solutions, SAP Labs and vcfo.

Prior to founding the firm in 2001, Christa worked at TL Ventures, a venture capital firm focused on investing in early stage technology companies. There she was responsible for developing TL's marketing plan and budget for national and multi-regional activities and drove all marketing campaigns, including the STARTHere Interactive Workshop Series, media relations, advertising, online marketing, speaking engagements, sponsorship activities and targeted marketing to portfolio companies. Prior to TL Ventures, Christa led a team of five people who jointly drove over 50% of the lead generation for Trilogy Software, an enterprise software company focused on the Global 2000.

An active member of the Austin community, Christa most recently served on the board for the statewide organization and the Austin chapter of the Technology Entrepreneurs' eXchange. Christa has also contributed time to organizations including Austin 360 Summit, Forum for Women Entrepreneurs, Austin Symphony BATS, Breakthrough and Big Brothers Big Sisters.

Christa has a Bachelor of Science Degree in Business Administration and a minor in Psychology from California Polytechnic State University, San Luis Obispo.

Shawna Boyce is the Senior Marketing Manager at Launch Marketing, where she manages a diverse mix of technology clients. In her role, Shawna leads the development of integrated marketing plans and/or campaigns for clients. She also provides hands on execution of a variety of demand generation campaigns that span dimensional mailers, online marketing, channel marketing, events and more.

Prior to joining Launch Marketing, Shawna was the Marketing Communications Manager at Austin Logistics where she most recently headed up their corporate communications, driving key corporate branding and demand generation activities. There she was responsible for the development, management and execution of highly targeted, multi-level marketing campaigns and lead generation initiatives, that encompassed e-mail marketing, online marketing, partner marketing, advertising, industry events and corporate and third party websites. Previously, Shawna worked with the Coca-Cola USA Sports Marketing group where she was part of the team responsible for the activation of Coca-Cola’s presence at high profile events.

Shawna has a Bachelor of Science Degree in Advertising from the University of Texas at Austin.