Content Marketing with SlideShareThursday, May 31, 2012
SlideShare attracts over 29 million unique visitors each month and hosts over 7 million presentations, with 1,140 slides viewed each second. After LinkedIn’s recent multi-million dollar acquisition of SlideShare even more attention is being drawn to this website. As some marketers have already discovered, SlideShare can be an effective vehicle for a successful content marketing strategy.
SlideShare provides marketers with a central outlet to host their content library that customers and prospects can be driven to. Additionally, SlideShare presentations can be embedded on a corporate website, a quick and easy way to provide visitors access to the content.
Jennifer Burnham of Salesforce says that SlideShare is “like a virtual library” for the various types of content that they produce, and uploading content to SlideShare “extends its reach and lifetime value.”
Hosting content on SlideShare is an easy way to make sure that a company is among the top organic search results for relevant topics, as SlideShare will optimize the content for SEO purposes. Since these documents are usually content-heavy, they will be likely to rank in the top search results.
SlideShare can also be used as an effective way to drive traffic to a company’s website or social media outlets. With so many visitors to its website, SlideShare can generate a large number of views for uploaded presentations. Placing links throughout the presentation and on one’s SlideShare profile provides an outlet to bring these viewers to the company’s website. Additionally, SlideShare offers companies the option to embed forms into their presentations, providing them with another method for generating leads. They have also introduced additional features such as video hosting and Zipcast web conferencing.