Extend Your Reach. Use a LinkedIn Company Page to Increase Exposure
LinkedIn, an online professional networking site, has over 120 million members and is continuing to grow. Having moved away from its early model, today LinkedIn …more
B2B Marketing Articles
Get B2B trends, tips and best practices from Launch Marketing.
Back to Basics: Spotting Common Grammar and Punctuation Mistakes in Your Copy
As copywriters and editors, we often come across the same grammar and punctuation mistakes in online and written copy. In a perfect world you would …more
5 Ways to Boost Your B2B Social Media Presence
Social media platforms aren’t just for personal use or B2C marketers anymore. According to a recent study by BtoB Magazine*, 93% of B2B companies are …more
Are You “Crying Wolf” With Your Leads? 3 Key Steps Marketing Should Take With Every Lead
Generating leads is a task that requires in-depth strategy and ongoing refinement. Some sales and marketing activities consistently result in leads pouring in, while others …more
United We Stand. Together We Succeed. Four Ways Marketing Professionals Can Better Align with Sales
A good relationship between sales and marketing is extremely important, and collaboration between the two is key to driving success. While this is generally known …more
Give Me A Sign … Variable Testing Boosts Email Performance
Email marketing is one of the most cost efficient ways to market to prospects and customers. Are you taking full advantage of this opportunity and …more
The Nurturing Nudge Converting Static Leads to Sales with Strategic Nurture Campaigns
Generating qualified leads is a difficult task which requires substantial research, dollars and time commitments. After all of that hard work and investment, are you …more
Send a Package. Capture Attention. Generating Qualified Leads with Three-Dimensional Campaigns
In a time when marketing budgets are tight, marketers are looking for the most effective ways to reach their targeted audience, spread their message and …more
Fourth Quarter Fire Up. The Importance of End of Year Marketing
As we enter the fourth and final quarter of the year, companies look back at the year’s marketing activities to evaluate results and begin planning …more
End Of Summer Shape-Up: Strengthening Your Marketing Efforts
As the “slow days of summer” wind down, marketers begin to ramp up for the busy fall season ahead. It is during this transition time, …more