Market Smart: Cost-Effective Website Updates to Support Your Marketing Objectives
How effective is your company’s online presence? Does it validate your position in the marketplace? To be most effective, your company’s Website should serve as …more
B2B Marketing Articles
Get B2B trends, tips and best practices from Launch Marketing.
New Year. New Budget. Steps You Can Take to Make the Most of Your Marketing Dollars.
How are you planning to allocate your marketing budget in the New Year? If you are like many B-to-B companies across the nation, you may …more
Email Marketing ABC’s 5 Tips to Increase Demand Generation Email Response Rates
Demand generation is a top priority for B2B marketers. In today’s highly saturated world of marketing, it is becoming harder and harder to effectively reach …more
A Client’s Bill of Rights Ten Key Points to Consider When Selecting a Marketing Firm
Typically, a company engages a marketing firm when it lacks time or internal resources to accomplish certain tasks. While this reasoning is effective and can …more
The Most Critical 50% Of Event Marketing. 4 Tips to Maximize Event Impact.
Tradeshow season is upon us. Let the lead generation begin. Breakout your best strategies, kick off your campaigns and don’t forget the packing tape. First …more
Messaging Milestones. The Five “L’s” To Creating A Powerful Message Map.
The foundation of great marketing is built with great messaging. The magic behind great messaging is that it resonates with your target market and creates …more
Pave the Road, then Drive. Five Key Components to Defining and Driving an Integrated Marketing Plan.
Is your marketing at full speed? Do you want to get the most value out of every marketing dollar spent? Don’t underestimate the power of …more
Maximize Marketing Effectiveness. Get the Most Out of Your Marketing Plan
A successful business is a sure sign that the marketing you are doing is generating consistent business. But do you know if you are getting …more