Wondering when to schedule the delivery of your next email campaign? According to a recent report by MailerMailer, your email’s scheduled delivery time plays a significant role in whether or not your emails will be opened and clicked. So when should you send? Below are some key findings:

• Emails are typically opened during the morning hours between 7 am and 10 am. Emails scheduled to be delivered between 1 am and 5 am can expect higher volumes of email opens and clicks.
• Rates begin to slowly decline around noon, indicating that emails are less likely to be opened in the afternoon and evening hours.
• There is a trend in the early evening following regular business hours. Email marketers who scheduled their emails to be delivered between 6 pm and 7 pm local time experienced a considerable jump in their open and click rates.

In summary, choosing a delivery time early in the morning or in the evening when subscribers are home from work will give your emails the best odds of being opened and your message being read.

According to a recent report by MarketingSherpa, only 33% of email users say they have images turned on by default in their email clients. So, before sending your next email, make sure you accurately communicate your message, without relying on the images to do it for you. A few quick tips to accomplish this include:

• Use images sparingly (this is also a good idea to help prevent your email from being picked up as SPAM)
• Use images as accents only, with the goal of generating quick recognition and drawing attention to key messages (i.e. recognizable header, large download buttons, etc.)
• Keep all important content text-based, or repeat key image content in the email as text

In order to make sure your emails accurately communicate your messages, while maintaining a professional feel, without the help of images, be sure to preview your emails with the images turned off to accurately assess what your audience may see.