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Posts Tagged ‘marketing resources’

It’s no surprise that out of 246 senior B2B technology marketing executives surveyed, 86% say measuring and monitoring marketing analytics to take appropriate performance-improvement actions is extremely important to the success of their digital marketing initiatives. And in doing so, 65% say that effectively using analytical data has helped increase their organization’s sales revenue by more than 10%.

Utilizing analytics tools, technologies and detailed reporting across all your marketing activities can help you achieve a number of objectives:

  • Improve marketing performance and ROI
  • Gain better visibility into your sales funnel, process and conversion ‘best practices’
  • Draw correlations and make predictions for future programs and activities
  • Attribute marketing effort effectiveness across channels
  • Enhance customer lifecycles
  • Accelerate interpreting results and deriving actionable insights from initial data collection efforts
  • Gain executive level buy-in and support for recommended budgets and programs
  • Improve competitive analysis

What marketing activities to continuously measure

Email marketing is, understandably, the most tested and tracked tactic, with 100% of survey respondents measuring email campaign effectiveness. Content comes in second with 86% of respondents analyzing the performance of different topics, types and placements of content and how it affects ongoing engagement programs and conversion rates. Marketing tactic metrics that are most often analyzed and used for performance improvements are captured in the following chart.

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Most valued capabilities in measuring performance

In evaluating and measuring marketing activities, 82% of B2B marketing respondents said they prefer tools and technologies that provide a cross-channel view of results and 68% said predictive and prescriptive analytics is of critical importance. The following chart represents the most important factors and capabilities to consider when evaluating marketing analytics tools and technologies according to survey respondents:

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Need help setting up your analytics strategy, choosing the right tools and technologies and/or creating and analyzing reports? Contact Launch Marketing today! Be sure to follow us on Twitter and like us on Facebook to keep up with the latest B2B marketing tips and trends.

 

Source: Regalix State of B2B Marketing Metrics and Analytics Report, March 2015.

 

Twitter is a useful resource for keeping up to date on the latest news and trends that are going on in the marketing world. Following the right people on Twitter can get you all the important information that you need to know for the day without having to find it yourself. We recommend following these 10 B2B marketing influencers for relevant and entertaining content that will help you improve your company’s marketing in the most efficient way possible.

1. @MarketingProfsAnn Handley from MarketingProfs
Ann Handley
Chief Content Officer, MarketingProfs

Equal parts humorous and educational, Ann frequently shares relevant tips and the latest trends to help guide and improve your content and digital marketing. She has a strong reputation in the marketing community, having been named Forbes’ most influential woman in social media and writing for news websites like The Huffington Post, Mashable and Entrepreneur Magazine.

2. @jonmillerJon Miller from Marketo
Jon Miller
VP of Marketing, Marketo

Recognized by The CMO Institute as a top 10 CMO for companies under $250 million revenue, Jon has developed a large Twitter following due in part to his thought-provoking articles on email, content, marketing automation and demand generation. By following Jon, you will discover an endless amount of useful information that can be applied to furthering your professional development in the marketing industry.

3. @jaybaerJay Baer from Convince and Convert
Jay Baer
President, Convince & Convert

New York Times best-selling author, consultant for 30 of the Fortune 500 companies and critically acclaimed keynote speaker, Jay Baer has done it all and has developed a strong social media presence in the process. He consistently posts educational resources from his very own blog, Convince & Convert, which has been ranked among the world’s top content marketing blogs.

4. @jchernovJoe Chernov from HubSpot
Joe Chernov
VP of Content, HubSpot

Joe’s personality shines through his tweets as he interacts with his followers on Twitter. Awarded Content Marketer of the Year by the Content Marketing Institute, Joe knows how to deliver content that is entertaining, informative and relevant to the issues going on in the world as well as the world of content marketing.

5. @BrennerMichaelMichael Brenner from SAP
Michael Brenner
VP of Global Marketing and Content Strategy, SAP

With experience in leadership, marketing and sales, Michael shares unique ideas and strategies that revolve around his expertise in consumer insights, search, media buying, social media, lead generation and content strategy. Often blogging for Forbes and Content Marketing Institute as well as running his own popular website, B2B Marketing Insider, Michael’s Twitter will leave you with an endless amount of useful resources to read about the marketing industry.

Jon Morrow from Boost Blog Traffic6. @jonmorrow
Jon Morrow
Founder/CEO, Boost Blog Traffic, LLC

Jon Morrow has a very unique and inspiring story of creating a successful career solely through blogging. His experience as the CEO of Boost Blog Traffic and former editor of Copyblogger reflects in his tweets which focus on copywriting and strategies to increase traffic and conversions to your sites.

Mike Stelzner from Social Media Examiner7. @Mike_Stelzner
Michael Stelzner
Founder, Social Media Examiner

Michael, who at one point was a successful copywriter, turned his expertise into a popular blog devoted to social media strategies and campaigns. Frequently posting relevant content from around the web, Mike focuses on all aspects of social media marketing to help you gain more buzz in the digital world.

Jason Miller from LinkedIn8. @JasonMillerCA
Jason Miller
Sr. Manager of Content and Social, LinkedIn

Content and social media professional by day, rock ‘n’ roll photographer by night, Jason has many talents which can be seen in his Twitter posts. If you are looking for some guidance in developing successful B2B marketing strategies through content creation and social media, Jason is the man you should be following.

Joe Pulizzi from Content Marketing Institute9. @joepulizzi
Joe Pulizzi
Founder, Content Marketing Institute

As the founder of one of the most well-known content marketing websites and host of the largest content marketing event in the world, Joe specializes in content creation. He frequently interacts with his followers and posts relevant information on useful tips and tools that every content marketer should be aware of.

Marcus Sheridan from The Sales Lion10. @thesaleslion
Marcus Sheridan
Founder, The Sales Lion

Creating a successful company solely through his inbound marketing efforts, Marcus knows what it takes to grow a business and speaks from his own experiences. He uses Twitter to post useful articles on inbound marketing, content marketing and business and also hosts regular Twitter chats.

Are there any other useful influencers we should all be following in the Twittersphere? Comment below to let us know if you think we should add anyone else to the list!

Also, be sure to follow us on Twitter and like us on Facebook to keep up with the latest B2B marketing tips and trends.

Top 10 B2B Marketing Blogs You Should Be Following

January 30th, 2014 by Christa Tuttle

b2b marketing blogsIn the ever-changing business world, it is important to stay informed about industry trends and always stay one step ahead of your competitors. Although there are thousands of B2B marketing blogs, we have compiled a list of the top 10 that we believe are the most engaging, informative and easy-to-understand. Each company posts new content to their blog on a daily basis. We recommend following them on Twitter or signing up for their email newsletters to gather content most efficiently.

1.  MarketingProfs

MarketingProfs is an organization dedicated to offering industry expertise and helping marketers stay up-to-date on the latest industry strategies and trends. The site features tips and tricks in a variety of formats including webinars, podcasts, conferences, tutorials and reports.

Twitter: @MarketingProfs

2.  Marketing Sherpa

Marketing Sherpa is a research institute that specializes in tracking what is and what isn’t working in the marketing industry. The site offers handbooks and free reports as well as webinars and quick guides with key takeaways from their market research in an easy-to-read format.

Twitter: @MarketingSherpa

3.  Marketo

Marketo is a well-known name within the marketing industry, particularly for their marketing automation software that thousands of companies use. Their B2B marketing blog features best practices and updates on the latest marketing trends from the Marketo staff as well as industry leaders. The blog stays relevant through the use of infographics, memes, videos and GIFs along with how-to articles. They focus on a wide variety of marketing topics, including marketing automation, social media, content marketing, email marketing and lead management.

Twitter: @marketo

4.  HubSpot

HubSpot, a company offering inbound marketing software, excels at content marketing. Their B2B marketing blog, updated multiple times each day, offers a wide range of topics and formats, including how-to posts, opinion pieces and news stories to help you develop successful inbound marketing strategies.

Twitter: @HubSpot

5.  Social Media Examiner

Social Media Examiner is one of the largest online resources for marketing professionals who utilize social media. The site offers how-to articles, interviews with industry experts, detailed case studies and industry news to help improve your social media marketing. They also have a weekly podcast show and hold several conferences including Social Media Marketing World and Social Media Success Summit.

Twitter: @smexaminer

6.  Content Marketing Institute

The CMI is an organization devoted specifically to helping marketers understand what content marketing is and how to successfully use it for their business. The site offers content marketing best practices, free webinars, key research findings, white papers/eBooks and even a job board for those looking for jobs in content marketing.

Twitter: @CMIContent

7.  PPC Hero

PPC Hero is ran by Hanapin Marketing, which is a pay-per-click management firm. Their B2B marketing blog specializes in providing the latest search marketing news and offers marketers an in-depth understanding of pay-per-click strategies to improve their search engine marketing. PPC Hero also holds an annual PPC Conference complete with networking events, workshops and guest speakers from eBay, Dell, Bing and Adobe.

Twitter: @ppchero

8.  Demand Gen Report

Demand Gen Report provides the latest news, webcasts, videos and expert analysis with a focus on marketing automation and demand generation. The company conducts their own market research and provides comprehensive guides on several topics including lead nurturing, analytics, social media and mobile technology. Additionally, they also provide a weekly newsletter for B2B marketing and sales professionals.

Twitter: @DG_Report

9.  Search Engine Watch

Search Engine Watch is a detailed industry news source for search engine marketing and search engine optimization. The site provides how-to articles, information on the latest search trends and tips on SEO, pay-per-click, analytics and social media.

Twitter: @sewatch

10.  Copyblogger

Copyblogger grew from the ground up by using only content marketing. The site provides content marketing tips and training for online marketers, copywriters and entrepreneurs as well as eBooks, seminars, webinars and forums.

Twitter: @copyblogger

Also, be sure to follow Launch Marketing on Twitter or like us on Facebook to keep up with the latest B2B marketing tips and trends.

photo credit: anonymouscollective

B2B Marketing ResourcesAs the new year begins, we wanted to look back at 2013 and count down the top 10 B2B marketing resources from our website, covering a wide range of B2B topics such as event marketing, pay-per-click, email marketing and copywriting.

1. Utilizing Infographics to Break Through the Clutter

One of the hottest topics in marketing this year was the rise of visual content, evidenced in the fact that this article alone received nearly 4% of the total pageviews for our website this year. In it, we discuss the best ways to utilize infographics to make an impact for your marketing strategy.

2. Back to Basics: Spotting Common Grammar and Punctuation Mistakes in Your Copy (Part 1)

This article, which has consistently ranked among the top pieces of content on our website since it was published in 2011, highlights several common grammar and punctuation mistakes that we see made often. Also, don’t miss part two of this series.

3. The Most Critical 50% Of Event Marketing: 4 Tips to Maximize Event Impact

While there are many pieces of the content on the web concerning event marketing, most of these focus on the activities that occur before and during an event. We feel that the activities that occur after an event can have the most impact on the returns gained from the event and highlight a few ways to make the most of this part of event marketing.

4. Fourth Quarter Fire Up: The Importance of End of Year Marketing

As the year winds down, some marketers tend to think ahead to the next year’s marketing strategy and do not work to boost results for the rest of the year. In our article, we highlight ways to ensure that you finish the year strong.

5. Extend Your Reach: Use a LinkedIn Company Page to Increase Exposure

With over 3 million company pages on LinkedIn and a constantly evolving set of features, it is important for your company’s page to stand out from the crowd. Our article covers several ways to ensure that you are getting the most from your LinkedIn company page.

6. Best Practices for Increasing Google AdWords ROI: Keyword Match Types

Many marketers include PPC campaigns in their marketing plans, but there are so many different features and settings that it can sometimes be challenging to get the most out of this medium. Our blog highlights the various keyword match types available and how to use each of them to boost your AdWords ROI. Also check out the other two posts in this series covering optimizing landing pages and ad copy.

7. The 4 P’s of Hosting a Successful B2B Event

In-person marketing events can be very successful, but there are a few aspects that should be kept in mind in order to get the highest return on investment from an event: purpose, plan, promotion and post-event. Our blog covers each of these and includes ways to ensure that your event is a success.

8. Stepping Outside the Inbox: Innovative Ways to Generate Leads and Interest

In this blog, we highlight a few ways to generate interest and leads for your company besides traditional email campaigns. From videos to infographics, learn how to best utilize these tactics to boost your campaign’s success.

9. Four Stellar Examples of Successful B2B Facebook Marketing

Many times, blogs highlight examples of great Facebook marketing from large B2C companies. While they are often great examples to study, we thought that we would highlight some of our favorite examples of smaller B2B companies that are excelling at Facebook marketing.

10. Maximize the Impact of Your Content Marketing

With so many options available for content marketers, it can be difficult to figure out the best format to use. Our blog covers several aspects to keep in mind when designing content – your audience, the sales funnel and the medium you use.

Want more B2B marketing resources? Check out the rest of the B2B marketing articles and blog posts on our website. Click here to subscribe to receive our new weekly blog posts by email.

photo credit: ipohkia