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Why Choose a Local Marketing Firm?

May 29th, 2014 by Christa Tuttle

Austin Local Marketing FirmHow does a business choose a marketing firm from the pool of talented agencies across the globe?  There is a lot to be said about choosing a local Austin marketing firm to drive your marketing efforts. So much value can be gained from regular face to face interaction and from a business that has its finger on the pulse of the local community.

Seth Godin, marketing expert and author, said in a recent blog, “Community-based businesses tell stories. They create remarkable products. They sync up their tribe. They happily surrender market share to the commodity seller–if it’s a lower price you want, good luck to you!”

Agility and Understanding

Oftentimes, the smaller, boutique firms are more agile and can deliver results more quickly. And, if you want to be successful in your community, you may want to consider working with a local marketing firm that best understands the market. For example, Austinites will not likely respond well to an advertising campaign targeted to a conservative Wall Street banker, but may react more positively to something that appeals to the unique character and vibe of Austin. A marketing firm in New York may not be able to accurately understand these characteristics of Austin as well as a marketing firm located in Austin.

Keeping It Local

There is also something to be said about keeping money local. Local business owners tend to support neighboring businesses and that strengthens the economic base of the community. When you invest in a local marketing firm, it is an investment in your business and the surrounding community economy.

Considering hiring a local marketing firm? Need help with your marketing strategy? Contact Launch Marketing today! Be sure to follow us on Twitter or like us on Facebook to keep up with the latest B2B marketing tips and trends.

Maintaining a social media presence can produce many benefits for a company, including increasing brand awareness and industry credibility, as well as generating leads and website traffic. In order to obtain the greatest benefits from social media, you should first develop a strategy for utilizing social media according to the goals that you wish to achieve. In addition to aligning your activity on social media to this strategy, here are a few additional tips:

  • Post content that is both relevant and interesting to your customers
  • Post regularly, but don’t overwhelm your followers with a constant stream of updates
  • Curate original content on a blog and direct your followers there. Ideally this would be on your company’s website.

Unfortunately, not all marketers follow these best practices. Here are a few classic examples of what not to do, followed by ways each could improve.

1. Overwhelming Omar
He posts over 20 random updates on Facebook every day, but is surprised that his fan numbers keep falling.

How could he improve? Omar should step back and evaluate his strategy. By sending so many messages through his Facebook page, his fans are probably becoming annoyed and unliking his page. By being more strategic, he can send fewer, more effective messages to his followers, increasing the likelihood for interaction and fan growth.

2. Ingrid the Ignorer
Her customers try to interact with her brand on social media, but she never responds back so they eventually stop.

How could she improve? Ingrid should acknowledge her fans, even if it’s a simple “Thanks!” for re-tweeting her or commenting on a Facebook status. She should also remember  to monitor her sites regularly so that she won’t miss any of these interactions and be able to respond in a timely manner.

3. Oblivious Olivia
She doesn’t believe that any of her potential customers are on social media, so she doesn’t want to waste any of her time or money marketing there.

How could she improve? Olivia should do research before she draws conclusions. With the large majority of people of social networks, there is a large possibility that her customers are there too. Another good idea would be to do a quick search to see if her brand is being mentioned anywhere in social media. Once she has this data, she will be able to make an educated decision as to which social networks would be best to join, as well as an effective strategy to reach these customers.

4. Rick the Recycler
Everything he posts on Facebook is an article from another source. Most of his tweets are all verbatim retweets from leading industry experts.

How could he improve? Rick should focus on curating his own library of content and draw his social media audience there. This will also drive traffic to his website, which provides additional opportunities for sales or lead generation. He can still draw from other sources, but shouldn’t go overboard with it.

Do you need help with your social media marketing? Let Launch help! And be sure to follow us on Twitter and Facebook to stay up-to-date with the latest B2B marketing tips and trends.

Each year we ask our clients to rate Launch Marketing’s quality of services based on their personal experience. As a token of our appreciation, Launch Marketing makes a $20 donation to the Austin Children’s Shelter for every completed survey.

The results are in and we are excited to share them! A key question for us, since our business is primarily based on referrals, is how likely are clients to refer Launch Marketing to a colleague. We asked this question based on a scale of 1-7 with 7 being extremely likely and our average rating was 6.76! In addition, when it comes to quality of service, 100% of clients rated our reliability and professionalism as above average or excellent.

For quality of deliverables, 93.3% of clients rated our professionalism as above average or excellent (6.7% was unknown) and 100% rated value add and thoroughness as above average or excellent. Other highlights include:

What sets Launch Marketing apart from others in the market in terms of quality of deliverables?

  • “Consistency”
  • “Professionalism”

What sets Launch Marketing apart from others in the market in terms of quality of service?

  • “The work has been high quality and of great value to us compared to hiring an internal resource. The team has been easy to work with.”
  • “Timely, friendly, true partner.”
  • “Attention to detail, working within the client’s process and with the client’s team; highest levels of professionalism, availability.”

Other comments we were excited to hear included: “Great doing business with you, you save me time!” and “It is an extreme pleasure to work with such talented professionals.”

We love working with our clients and are excited to see that they enjoy working with us too. Here’s to another great year!