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Posts Tagged ‘twitter’

Blog BandaidWith the digital capabilities at our fingertips in 2014, things change every day.  As an individual, we each have the ability to ‘design,’ if you will, what we want our digital life to look like and we get to select what we choose to follow in our social media outlets.  As a business, this allows for great opportunities IF you can keep your audience and grow it at the same time.  Therefore, getting your audience to share your message is absolutely key.

Sharing relevant and timely content allows you to reach the top of your current iceberg, but what about the potential below – the friends of friends, the grandmothers, and the customers that are possibly unaware of what your business provides?

As a marketer in a sea of advertisements, what are you doing to get your demographic to keep you as they customize?  How are you encouraging that same audience to share your message?  Apply methods that individualize the message so that it’s worth sharing.   Create the ‘Care to Share.’

I attended a webinar hosted by Marketo called “The Definitive Guide to Social Marketing.”   Sanjay Dholakia, CMO of Marketo, and Jon Miller, VP of Marketing Content and Strategy for Marketo, delivered an exceptional presentation for both beginners and intermediate marketers to get back to the basics of what works.  Marketo notes the five motivations to get your audience to share your message – which is the ultimate goal in social marketing through advocacy and loyalty

Here you will find five methods to guide you when considering social media and desiring authentic engagement.

5 Motivators to Generate the ‘Care to Share’  with Your Audience

  1. Reputation:  This is when we add value to a reader’s reputation to their personal digital audience – the opportunity to say, “I know this, so I will share it with you.”
  2. Access to something exclusive:  This is the Maserati factor – it’s the leg-up; such as a $200 discount to share the message with eight people.
  3. Co-creation:  Granting ownership to a reader.  People want to feel like they took part in something that gets attention.
  4. Competition and winning:  Who doesn’t want to win?  Enough said here.
  5. Altruism:  The recent ALS Ice Bucket challenge is the most obvious and best recent example of this.  People shared this because it was fun, but also because it made them feel good about contributing to a cause.

For the time we spend creating content, we should keep the five motivators in mind to help carry our messages as far as possible .  Stay focused on reaching your audience as individuals as you’re asking them to be on your team and vouch for you.   These methods can be applied across all social media outlets and you will see results as your numbers jump from share to share, click to click.  Create the ability to reach the lower half of that iceberg and beyond.

Looking for other tips and methods to generate leads? Contact us today! Be sure to follow us on Twitter and like us on Facebook to keep up with the latest B2B marketing best practices.

Twitter is a useful resource for keeping up to date on the latest news and trends that are going on in the marketing world. Following the right people on Twitter can get you all the important information that you need to know for the day without having to find it yourself. We recommend following these 10 B2B marketing influencers for relevant and entertaining content that will help you improve your company’s marketing in the most efficient way possible.

1. @MarketingProfsAnn Handley from MarketingProfs
Ann Handley
Chief Content Officer, MarketingProfs

Equal parts humorous and educational, Ann frequently shares relevant tips and the latest trends to help guide and improve your content and digital marketing. She has a strong reputation in the marketing community, having been named Forbes’ most influential woman in social media and writing for news websites like The Huffington Post, Mashable and Entrepreneur Magazine.

2. @jonmillerJon Miller from Marketo
Jon Miller
VP of Marketing, Marketo

Recognized by The CMO Institute as a top 10 CMO for companies under $250 million revenue, Jon has developed a large Twitter following due in part to his thought-provoking articles on email, content, marketing automation and demand generation. By following Jon, you will discover an endless amount of useful information that can be applied to furthering your professional development in the marketing industry.

3. @jaybaerJay Baer from Convince and Convert
Jay Baer
President, Convince & Convert

New York Times best-selling author, consultant for 30 of the Fortune 500 companies and critically acclaimed keynote speaker, Jay Baer has done it all and has developed a strong social media presence in the process. He consistently posts educational resources from his very own blog, Convince & Convert, which has been ranked among the world’s top content marketing blogs.

4. @jchernovJoe Chernov from HubSpot
Joe Chernov
VP of Content, HubSpot

Joe’s personality shines through his tweets as he interacts with his followers on Twitter. Awarded Content Marketer of the Year by the Content Marketing Institute, Joe knows how to deliver content that is entertaining, informative and relevant to the issues going on in the world as well as the world of content marketing.

5. @BrennerMichaelMichael Brenner from SAP
Michael Brenner
VP of Global Marketing and Content Strategy, SAP

With experience in leadership, marketing and sales, Michael shares unique ideas and strategies that revolve around his expertise in consumer insights, search, media buying, social media, lead generation and content strategy. Often blogging for Forbes and Content Marketing Institute as well as running his own popular website, B2B Marketing Insider, Michael’s Twitter will leave you with an endless amount of useful resources to read about the marketing industry.

Jon Morrow from Boost Blog Traffic6. @jonmorrow
Jon Morrow
Founder/CEO, Boost Blog Traffic, LLC

Jon Morrow has a very unique and inspiring story of creating a successful career solely through blogging. His experience as the CEO of Boost Blog Traffic and former editor of Copyblogger reflects in his tweets which focus on copywriting and strategies to increase traffic and conversions to your sites.

Mike Stelzner from Social Media Examiner7. @Mike_Stelzner
Michael Stelzner
Founder, Social Media Examiner

Michael, who at one point was a successful copywriter, turned his expertise into a popular blog devoted to social media strategies and campaigns. Frequently posting relevant content from around the web, Mike focuses on all aspects of social media marketing to help you gain more buzz in the digital world.

Jason Miller from LinkedIn8. @JasonMillerCA
Jason Miller
Sr. Manager of Content and Social, LinkedIn

Content and social media professional by day, rock ‘n’ roll photographer by night, Jason has many talents which can be seen in his Twitter posts. If you are looking for some guidance in developing successful B2B marketing strategies through content creation and social media, Jason is the man you should be following.

Joe Pulizzi from Content Marketing Institute9. @joepulizzi
Joe Pulizzi
Founder, Content Marketing Institute

As the founder of one of the most well-known content marketing websites and host of the largest content marketing event in the world, Joe specializes in content creation. He frequently interacts with his followers and posts relevant information on useful tips and tools that every content marketer should be aware of.

Marcus Sheridan from The Sales Lion10. @thesaleslion
Marcus Sheridan
Founder, The Sales Lion

Creating a successful company solely through his inbound marketing efforts, Marcus knows what it takes to grow a business and speaks from his own experiences. He uses Twitter to post useful articles on inbound marketing, content marketing and business and also hosts regular Twitter chats.

Are there any other useful influencers we should all be following in the Twittersphere? Comment below to let us know if you think we should add anyone else to the list!

Also, be sure to follow us on Twitter and like us on Facebook to keep up with the latest B2B marketing tips and trends.

Social Media: Getting the Most Bang for Your Buck

August 15th, 2013 by Christa Tuttle

Social MediaMost marketers are well aware of the value of public relations and implement it into their strategic approach to their integrated marketing plan. But, for smaller companies on limited budgets, sometimes a robust public relations approach is not financially feasible. That said, many companies are beginning to lean on social media to achieve the same public awareness exposure… and sometimes it leads to an even better return on investment than pricey public relations campaigns.

Basic Social Media Channels

For those new to the concept of social media, there are many channels available to tap, but for the purpose of this article, I will stay focused on the main three platforms that are used by businesses today: LinkedIn, Facebook, and Twitter. LinkedIn is a social networking platform that allows current and former colleagues, potential new co-workers, friends, etc. to stay connected on a professional level. Facebook provides more of a casual stage for social interaction and users tend to post photos and status updates, but businesses have also hopped on the bandwagon and use it to leverage photos of events, content for recent publications, etc. Lastly, Twitter is a different social media beast that has the ability to reach a wide audience with a very short blurb (usually with a bit.ly link for users to seek further information). All three channels are free to use and have proven to be extremely effective channels for generating wide audience exposure.

Social Media Strategy

It is relatively easy to get started on a social media plan once the initial user accounts have been established. I recommend that you first build an editorial calendar that maps out the content for each social media post for the month (or several months out if you have content in your back pocket) with the goal of 2-3 posts per week across the various social media platforms. Worried about what to post? You probably have more content than you think already available at your fingertips. Look internally at your organization for webinar recordings, case studies, blog posts, op-eds, etc. to leverage for material. Remember to keep your posts content rich and avoid sales pitches in these forums. 

Social Media ROI

After you have established a strategy towards the types of social media outlets you will employ, and have developed an editorial calendar of content, you should take a close look at how you will measure the return on your social media approach. You can set a goal based on the number of followers, or number of shared posts, etc. Remember, social media is free, but it is also important to track the results so that senior management is aware of all of the marketing activities and how they affect the bottom line when it comes to lead generation and/or overall public awareness.

Other Social Media Channels

Finally, once your social media strategy is deployed and effectively running, take a look around at other platforms that you can add to your approach: SlideShare, Google+, You Tube, etc. Determine what channels are most effective in your industry and focus your social media approach to the targeted audience. Get the biggest bang for your buck with social media to further enhance your integrated marketing program.

Need help with your social media marketing strategy? Contact Launch today! Be sure to follow us on Twitter or like us on Facebook to keep up with the latest B2B marketing tips and trends.

In the fast-moving world of social media, it is important to ensure that your company’s social profiles are optimized to make the most impact. In order to do this, you should conduct regular social media audits. Read below for four questions that you should ask  to ensure that your social media accounts are pulling their weight.

Step 1:  Are There Any New Features?

The available features on many social networking sites change frequently. The layout and design of the profile as well as available customization options are the most frequent changes. It is important to stay on top of these changes in order to keep your profiles looking modern and up-to-date. social media audit step 1

Frequently these changes affect the sizing of banners or profile images. Make sure that you are using all of the available visible real estate you have at your disposal including banners, profile images and backgrounds.

Step 2:  Do You Need a Branding Update?

Do your profiles reflect your current branding? If you have gone through any branding changes, they should be reflected on your social media profiles. Be sure that your current logo, tagline and color palette are used.

Step 3:  Is the Information Up-To-Date?

Many social media networks include space on profile pages to insert text or contact information. If this hasn’t been updated in a while, it may be time for a refresh. In addition to checking that you have your current contact information listed, be sure to include links to your website or other social media profiles if you haven’t already done so.

Step 4:  Is It Making an Impact?

Besides the actual social media profiles, it is important to make sure that your strategy for that specific social media site is contributing to your company’s overall goals. When updating the content and design of your social media accounts, it is also a good idea to evaluate your strategy for that network. If you feel that it does not contribute much to your overall marketing strategy, it may be wise to focus your efforts elsewhere.

The Importance of Regular Social Media Audits

With frequent changes, social media marketing by its nature requires marketers to continually stay on top of these changes. By regularly conducting audits of your social media accounts using these questions as a guide, you can stay up-to-date with the latest trends and ensure that your social media accounts are contributing to your marketing goals.

Need help with your social media strategy? Contact Launch today. And be sure to like us on Facebook or follow us on Twitter to stay up to date with the latest B2B marketing trends.