Product Launch Campaign Receives Off the Charts Results from C-Level Executives
Planview is an industry leading provider of portfolio management solutions that enable IT and product development organizations to balance strategy against the resources available to execute, to help customers achieve their strategic goals.
The company had developed a new product offering, Insight Analytics, which was an enhancement to their market-leading product, Planview Enterprise. They wanted to provide customers with an insider’s first peek at the new product, but needed an integrated, multi-touch marketing campaign that would drive recipients to participate in a webinar and/or product demo and could meet an aggressive timeline for development, implementation and launch. Planview turned to Launch Marketing for strategic guidance, project management and creative services to develop and launch the integrated marketing campaign.
“Launch Marketing helped us take a dimensional mailer campaign, with fully integrated Web and email components and across three list splits, from concept to mailstream in less than two weeks. The results were tremendous – 18% response rate in the C-suite!” – Linda Roach, Planview VP of US and Corporate Marketing
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Company Launch Campaign Generates Leads and Drives Product Sales
LifeSize Communications is the first company to conceptualize, design and deliver high definition video communications products that combine exceptional quality, user simplicity and administrator manageability for a productive, true-to-life experience.
An emerging company, LifeSize wanted a high impact, memorable company launch into an industry where the established players were not known for next-generation innovation in their products. LifeSize selected the Interop tradeshow in Las Vegas to launch; a premier event that attracts over 20,000 attendees and centers around key themes vital to the IT and networking industry including video communications.
With the event less than six months away, LifeSize needed a plan to ensure a successful company launch and position it as a leader in taking the industry to the next level. LifeSize turned to Launch Marketing to develop and implement a successful and memorable event.
“LifeSize selected Launch Marketing because of the firm’s recognized wealth of knowledge, experience, creativity, and proven turn-key approach to accomplish clients’ marketing objectives.” – Munira Fareed, LifeSize Communications VP of Marketing
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Online Events Boost Lead Generation and Increase Brand Awareness
Teres Solutions, Inc., a wholly-owned subsidiary of CRIF, is a leading provider of direct and indirect lending automation solutions. A recognized and trusted solution provider in the lending space, Teres wanted to increase awareness across the industry of its solutions that span direct, indirect and merchant lending. Additionally, the company was seeing increased competition entering the market and wanted to ensure it continued to build a strong market presence and generate leads.
Teres wanted a cost efficient, high impact way to spread their message to prospects and customers. To do this, Launch Marketing developed a plan to host a series of online events (webinars). Launch Marketing outlined the key elements involved including: budget, target audience, promotional plan and lead time, topic/theme, speakers and technology. Once the framework was in place, Launch Marketing and Teres executives began putting together the pieces to make these events happen with a complete execution of the first webinar in under six weeks.
“Across all of the campaigns they work with us on, we appreciate their attention to detail and strategic approach to executing cost effective lead generation programs.” – Tim Kelly, Teres Solutions CEO
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