Product Launch Campaign Receives Off the Charts Results from C-Level Executives

Planview turned to Launch Marketing for strategic guidance, project management and creative services to develop and launch an integrated, multi-touch marketing sneak peek campaign for a new product offering, all within an aggressive timeline.

“Launch Marketing helped us take a dimensional mailer campaign, with fully integrated Web and email components and across three list splits, from concept to mailstream in less than two weeks. The results were tremendous – 18% response rate in the C-suite!” – Linda Roach, Planview VP of Marketing
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Strategic Rebranding Takes Kimbia to a New Level of Market Recognition

Kimbia turned to Launch Marketing to act as their virtual VP of marketing, providing guidance on messaging and positioning, as well as developing a new brand identity and lead generation campaigns.

“The resources, experience, work product and connections Launch brought to the table were invaluable to us. With Launch we were able to do everything all at once and very well.” – Dan Gillett, Kimbia CEO
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Lead Generation Produces Stellar Results Following Company Merger

Invenio Solutions turned to Launch Marketing to act as the marketing arm of the newly-launched company and develop a complete brand identity as well as positioning for the new organization. Additionally, they sought Launch’s expertise for developing an integrated plan to generate qualified leads in order to fill the sales pipeline.

“I appreciate the energy and effort the Launch team puts into everything they do for Invenio. They always keep our goals and budget in mind, and every recommendation is focused on increasing our success. The results they achieve speak for themselves.” – John Grady, Invenio Solutions President and CEO
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Company Launch Campaign Generates Leads and Drives Product Sales

LifeSize turned to Launch Marketing to develop and implement a successful and memorable company launch, which would take place at the Interop tradeshow in Las Vegas, one of the IT and networking industry’s largest events.

“LifeSize selected Launch Marketing because of the firm’s recognized wealth of knowledge, experience, creativity, and proven turn-key approach to accomplish clients’ marketing objectives.” – Munira Fareed, LifeSize Communications VP of Marketing
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Customer Satisfaction Survey Generates Key Insights

Freightwatch International turned to Launch Marketing to develop and execute their first-ever formalized customer satisfaction survey, implemented via both one-on-one phone interviews with key customers and an online survey for the remaining clients.

“The team at Launch Marketing provides creative insight and execution, which is critical as they function as an extension of our marketing department. Throughout our engagement, we have relied on Launch as a strategic advisor, and they consistently deliver projects on-time and under budget.” – Shan Davis, Freightwatch International Director of Global Marketing
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Acting as Virtual Team Member Ensures Smooth Transition When Position is Open

Planview turned to Launch Marketing to act as a virtual member of the internal marketing team, driving the planning and execution of various marketing activities, while Planview searched for a candidate to fill an open position.

“At Planview we have a very busy team and we are all moving quickly. I really appreciated Launch’s ability to jump in and ramp very fast as they filled this interim role for us.” – Linda Roach, Planview VP of Marketing
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Lead Nurturing Leads to Increases in Sales and Revenue

PSI Urethanes turned to Launch Marketing to act as their virtual marketing director, as they were looking to take their marketing to the next level. Launch was initially engaged to manage PSI’s outside online marketing vendor, but once the engagement progressed, PSI looked to Launch to provide additional marketing support in the form of a strategic lead nurturing campaign.

“We are very pleased with Launch’s work. It’s obvious that they pay attention to the details and always put a great deal of effort into our campaigns. We very much depend on Launch Marketing’s expertise.” – Susan Dunlavey, PSI Urethanes
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Online Events Boost Lead Generation and Increase Brand Awareness

Teres turned to Launch Marketing, who developed a plan to host a series of online events (webinars), designed to be a high impact way to spread their company’s message to prospects and customers. The plan developed by Launch included outlining the key elements involved: budget, target audience, promotional plan and lead time, topic/theme, speakers and technology.

“Across all of the campaigns they work with us on, we appreciate their attention to detail and strategic approach to executing cost effective lead generation programs.” – Tim Kelly, Teres Solutions CEO
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Pay-Per-Click Campaign Revitalization Dramatically Improves Results

McMillan turned to Launch Marketing’s search marketing expertise to increase their return on investment. McMillan had been running AdWords campaigns for several years, but with limited resources to commit to managing or revamping their campaigns, had not yet seen the results that they wanted.

“As a result of working with Launch, we have more insight on where our funds are going, Additionally, we have been able to see performance metrics of various keywords, providing us insight into the marketplace. The campaign has also been regularly fine-tuned throughout our engagement, something that we did not have the resources to do while running the campaign ourselves.”– Philip McMillan, McMillan Flow Products Vice President of Sales and Marketing
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