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From the Blog
Align Your B2B Content Marketing with the Buyer’s Journey for Better Lead Generation

Content marketing is a powerful tool in B2B marketing, with nearly 77% of organizations reporting they have a content marketing strategy. One of the standout components of content marketing is the multitude of content types that can be created. The variety of content plays a large part in lead generation and nurturing throughout the buyer’s…

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B2B Buyer Persona Research Techniques for Building Highly Targeted Personas That Convert

Buyer personas are a complex component of B2B marketing. To see results from your persona-driven marketing activities personas must be accurate and representative of an ideal buying audience. It can be common for organizations to assume they know who their buyers are which often means omitting any sort of research and data to back up…

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