It’s safe to say that Google has taken over the world (wide web). Google monitors and makes all the calls when it comes to several areas of an online presence: advertising, placement, search results, etc. – you name it, Google calls it. So if Google has their eye on all things internet, they must have an eye on your social media accounts too, right?
It raises the question, “Do my social media posts affect my SEO efforts?” We know Google pays attention to your social media engagement, but we don’t know how much of an impact this actually makes on your SEO. But, if you can kill two birds with one stone (as the saying goes), then why not? Here’s how to make your social posts stronger with the help of SEO.
Keywords, keywords, keywords
Typically, social marketers write posts that are vague with hopes of gaining more clicks. Example below:
Looking for more ways to A/B test? Have you tried these?
You can continue to practice this tactic, but also think about including words to encourage tagging and indexing from the thousands of Google crawlers, like the example below.
Looking for more ways to generate a higher CTR using A/B testing for your display ads? Get tips that drive B2B tech ads to the final destination.
It’s better to narrow a post and catch the attention of the right audience (gaining engagement and possibly a conversion, depending on the path, rather than gaining a slew of clicks that mean nothing and impact your bounce rate).
Utilize social referrals
Just by being consistent in your daily/weekly postings of company content, you should be generating traffic to your site. The more traffic you generate (despite where it comes from – social or not) increases your page authority, which in turn increases your ranking. So why not take the opportunity and run with it?
Your profile page
Frequently, the profile page is ignored after it’s been setup. You can miss out on several opportunities if you fail to update your profile page: CTA buttons, banner images, links in the Page Info section, etc. If your social media profile page is updated, you are an active user, and have plugged in SEO keywords, it is likely that your social networks will show up when people search your company. Own your profile page and keep it fresh to attract new followers.
Until we know more about how Google applies their knowledge of social media to SEO (if they ever choose to share that with us), it’s a best practice to go ahead and incorporate the efforts above.
If you’re looking for more ways to maximize your marketing efforts, contact Launch Marketing – we’re happy to help!
Graphic Source: http://blog.scoop.it/2014/07/17/how-you-can-apply-seo-to-your-social-media-strategy/