Wondering when to schedule the delivery of your next email campaign? According to a recent report by MailerMailer, your email’s scheduled delivery time plays a significant role in whether or not your emails will be opened and clicked. So when should you send? Below are some key findings:
- Emails are typically opened during the morning hours between 7 am and 10 am. Emails scheduled to be delivered between 1 am and 5 am can expect higher volumes of email opens and clicks.
- Rates begin to slowly decline around noon, indicating that emails are less likely to be opened in the afternoon and evening hours.
- There is a trend in the early evening following regular business hours. Email marketers who scheduled their emails to be delivered between 6 pm and 7 pm local time experienced a considerable jump in their open and click rates.
In summary, choosing a delivery time early in the morning or in the evening when subscribers are home from work will give your emails the best odds of being opened and your message being read.