Reaching the right audience with the right messages is foundational for B2B marketing success. Launch helps technology companies better define their ideal customer profiles and buyer personas to craft the best marketing strategy and compelling messaging to attract and engage targets.
Our Approach to B2B Messaging and Strategy Services
Analyze Products and Services
When we begin a messaging engagement with a client, we immerse ourselves in their products and services. Collaborating closely with our clients, we uncover the unique value that each offering brings to potential clients.
We use competitor profiling to analyze competitor positioning in the marketplace. We evaluate if they offer similar solutions and identify the points of differentiation.
Develop Buyer Personas
Crafting an effective message requires a profound understanding of your target audience. To achieve this, we develop buyer personas that serve as a continuous reference point for your organization. These personas encompass the job titles, roles and pain points of key decision-makers in the purchasing process, ensuring you reach the right people and resonate with their needs.
Hold an Interactive Messaging Workshop
As a final step, we present our insights, research findings and buyer personas to your internal stakeholders. This collaborative workshop ensures everyone is aligned and invested in the key takeaways that shape your final messaging strategy.
Craft Compelling B2B Messaging
With a solid foundation and alignment, we craft your brand’s official messaging pillars, buyer personas, elevator pitch and boilerplate. This combination provides a consistent framework for your positioning, tone of voice and key selling points, serving as the cornerstone for all future marketing materials and communications about your business.
Why Partner with Launch Marketing to Establish Your B2B Messaging?
Since 2001, Launch Marketing has been the go-to marketing firm for B2B messaging and marketing strategy services. Join other notable companies such as Ayro, Charity Dynamics, Digital Pharmacist and Simply Connect who have partnered with Launch to move their marketing to new heights.
Recommended Content and Resources
See how we work and review our results in this marketing strategy case study.
Download our Big Rocks First eBook for your roadmap to better B2B marketing.
Three Reasons Consistent Messaging Matters in Marketing Communications
Four Elements for Effective Brand Messaging
The Three Main Pillars for Brand Messaging
What is a Messaging Framework and Why Do You Need It?