Successfully introducing your company, product or solution to the market requires more than just a casual marketing approach. The foundation of a profitable launch lies in a detailed company or product launch marketing plan.
A well-defined marketing plan establishes a product launch schedule, outlines all marketing activities and their corresponding deadlines, prioritizes marketing channels and provides a transparent breakdown of expenses for each initiative. With a company or product launch plan, marketing teams can execute your launch with precision.
Our Approach to Company and Product Launch Marketing
Launch is the go-to marketing firm for B2B tech companies in Austin and beyond seeking to make a splash with their company or product launch. We understand that every company and product launch is unique, and deserving of a tailored marketing strategy that resonates deeply with its intended audience.
Our approach is meticulous and thoughtful. We customize a launch plan with quantifiable objectives, plotted timelines, defined campaign themes and established points of accountability. Upon plan approval, we integrate with your internal team or execute the plan independently, beginning with developing marketing collateral that addresses the pain points of decision-makers while positioning your company or product as the leading choice in the market.
Why Partner with Launch to Develop Your Company or Product Launch Marketing Plan?
To date, Launch has led the marketing efforts for more than 60 company or product launches for clients, including Aquanta, BlackSky, Lifesize, Leankor, Planview, Reachforce and Tuebora. Our extensive experience within the tech industry equips our team with the ability to quickly adapt and implement proven launch frameworks, enabling us to execute with agility, even against the most ambitious product launch timelines and objectives.
Partnering with us translates to more than just an outsourced marketing service; it’s a collaboration that places your brand’s aspirations for growth at the forefront. Let our experts develop and execute launch strategies that will enhance visibility and drive new leads for your next solution or service.
Recommended Company and Product Launch Marketing Resources
Review our results in these
company and product launch case studies.
Learn why Launch is the right choice in our
B2B Product Launch Planning:
B2B Product Launch Toolkit
Product Launch Checklist: Eight Essential Elements
How To Create a Comprehensive B2B Product Launch Timeline
Strategies for a Successful Product Launch in the Virtual World
Metrics for a Product Launch
Content Marketing for B2B Product Launch:
How to Use Content Marketing in Your B2B Product Launch Strategy
Five Blog Topic Ideas for a B2B Product Launch
Product Launch Marketing: How to Leverage Inbound and Outbound for an Impactful Launch
A Complete Guide to Successful Social Media Marketing for a B2B Product Launch
Buyer Personas in B2B Product Launch:
B2B Product Launch Strategy:
Questions and Answers for a B2B Product Launch During an Economic Downturn
Product Launch Marketing Strategy Guide for B2B Marketers
Three Secrets to a Successful B2B Product Launch Revealed
Create the Perfect Marketing Plan for a B2B Product Launch
Four Common B2B Product Launch Missteps and How to Sidestep Them