B2B Marketing for Executives
Get More From Marketing by Focusing on Big Rocks First
This quick-read guide explores key foundational items (“The Big Rocks”) of marketing and provides B2B executives with strategic tips to elevate marketing and boost success.
In this guide, you’ll learn:
- What the six “Big Rocks” of marketing are and what they can do for your organization
- How to form your foundational B2B marketing strategy
- Best practices for evaluating B2B messaging and shaping your brand
- What you need to build a well-oiled lead generation machine
- …and more!