Launch Marketing Continues Growth Strategy with Announcement of New VP of Client Services
AUSTIN, Texas, September 14, 2016 – Launch Marketing, provider of turn-key marketing services for business-to-business (B2B) companies, is celebrating 15 years of outstanding service to technology companies in Austin and the surrounding areas. The achievement of this milestone and the company’s continued growth will be supported by the addition of Melinda Armstrong to the executive management team, as Vice President of Client Services.
CEO Christa Kleinhans Tuttle founded Launch Marketing in 2001 as a one-person marketing agency for tech-oriented B2B companies in Austin. She hired her first employee a year and a half later, and the company has continued to grow from there. While nearly half of all start-ups don’t make it to year five, Launch Marketing has thrived in Austin’s bustling start-up culture, lasting three times as long as average start-ups. With more than 150 clients served, the Launch Marketing team is focused on driving revenue growth for its clients through high quality integrated marketing services.
“I believe that one of the keys to our success has been carefully selecting both our team and the clients with whom we can develop long-lasting relationships,” said Christa Tuttle, CEO of Launch Marketing. “This allows us to build a deep understanding of our clients’ business and needs, and then bring the right mix of marketing specialties and expertise to deliver high impact results. With our continued growth and focus on quality of service, I felt that this was the right time to add a key role into our mix and I’m delighted that Melinda has joined the team as our VP of Client Services. ”
Melinda Armstrong brings more than twenty years of marketing and sales experience, in addition to being a certified life coach and published author. In this new role, Melinda will lead the growing account management team and provide strategic services to Launch Marketing’s clients. Prior to joining the company Melinda held positions at: Epsilon (managing the Dell account globally), VCE, Cisco, Symantec and Silicon Graphics.
“The 15-year anniversary marks a very exciting time for our agency,” said Melinda Armstrong, Vice President of Client Services at Launch Marketing. “I’m looking forward to continuing to build and nurture our great team, while providing amazing value to Launch Marketing’s clients.”
In addition to the growth of the executive team, Launch Marketing has also moved to a new office location. The new offices overlook the hills of West Austin, only minutes away from the 360 Pennybacker Bridge Overlook and offer a larger work space to accommodate the company’s continued growth.
About Launch Marketing
Launch Marketing is an Austin-based, B2B marketing agency that provides turn-key services focused on generating leads and driving revenue, including company and product launches, messaging and branding, content generation, design and more. The team brings a breadth of senior-level expertise with a full-service approach to help clients maximize the impact of marketing for their business. Since 2001, they have helped 150+ clients successfully launch their company, dive into new markets, introduce new products, and generate more qualified leads. Recently, Launch Marketing was named a 2016 Best Place to Work by Austin Business Journal for the second year in a row. For more information, visit www.launch-marketing.com.