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B2B Product Launch Toolkit

Launching a B2B product? Learn about key elements needed for a successful product launch and use our practical guide for implementing them. Download our eBook today! #ProductLaunch #B2Bmarketing

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From the Blog
Four Reasons Why a Strategic Messaging Framework Is Important for B2B Marketing Success

Reaching the right audiences with the right messages is fundamental for B2B marketing success. Without clear and consistent messaging, it can be a challenge to engage ideal buyers and highlight why your solution is the best one for them. That’s where a strategic messaging framework comes in. A messaging framework is a tool that helps…

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Product Launch Lessons Learned with Vice President, Global Marketing for NI Test and Measurement at Emerson, Norma Dorst

Norma Dorst is an experienced marketing professional with a background in engineering and roles centered around strategic marketing and corporate storytelling. She has had numerous marketing roles in her nearly 30 years at National Instruments (NI). I had the pleasure of chatting with Dorst to talk about all things launch related and uncovered what she…

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