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From the Blog
Think Like a Lizard: 5 Principles to Apply in PPC Ad Copy

With so much competition in online advertising, coming up with creative ad copy to engage your audience is no easy feat. In a recent webinar hosted by Microsoft Bing Ads, Senior Client Development & Training Manager Purna Virji provided attendees with several practical tips and resources on the science & art of ad copy testing. In…

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Four Golden Rules of Creating Social Media Content

While the social sphere of the internet is a powerful tool for connection, the rate at which content is created, shared and consumed can overwhelm even the savviest browser. This is evident on a personal level (like when your family or friends post cheesy eCards from 2004 on your Facebook wall), but businesses also engage in…

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