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Launching a B2B product? Learn about key elements needed for a successful product launch and use our practical guide for implementing them. Download our eBook today! #ProductLaunch #B2Bmarketing

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From the Blog
Five Ways to Optimize Your Marketing Efforts to Increase B2B Sales Leads

Are you looking for ways to boost your marketing efforts to deliver more valuable B2B leads to your sales team? You are not alone. Hitting lead generation targets is important and converting those leads to sales opportunities is even more critical. Lead generation that is accompanied by a weak lead conversion rate can cause the…

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Product Launch Lessons Learned with Vice President, Global Marketing for NI Test and Measurement at Emerson, Norma Dorst

Norma Dorst is an experienced marketing professional with a background in engineering and roles centered around strategic marketing and corporate storytelling. She has had numerous marketing roles in her nearly 30 years at National Instruments (NI). I had the pleasure of chatting with Dorst to talk about all things launch related and uncovered what she…

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