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From the Blog
Tapping in to the Power of User-Generated Content

Although a social media presence is imperative to maintaining brand presence, the pressure to constantly create new and invigorating content can be exhausting. Several tweets a day, regular Facebook posts, industry-related articles for LinkedIn, images for Instagram—new content needs to appear everywhere all at once, which can overwhelm smaller-sized marketing teams. However, businesses are discovering…

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B2B Messaging Best Practices: Why Execs Should Get Outside the Jelly Jar

As the B2B landscape shifts and buyers do an increasing amount of research on their own, it’s more important than ever for tech execs to prioritize strong B2B messaging. Company messaging gets right to the heart of what customers need and how your company’s product/service/solution does a particularly good job of meeting those needs. Solid…

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