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From the Blog
“Why Nurture?” and Other B2B Marketing FAQs

A Fireside Chat with Austin’s B2B Marketing Agency for Tech Companies Over the years, the Launch team has worked with quite a few B2B Tech companies in Austin, which means we’ve met and consulted with more tech executives than we can count. As different as they are, we hear a lot of similar sentiments over…

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Articles & Resources
From Link to Lift: Aligning Sales and Marketing to Boost Bottom-Line Impact

Download the PDF Version The struggle between sales and marketing alignment is long-standing and a common source of tension for most companies. Data shows that out-of-sync marketing and sales teams cause frustrations, lost leads and, more importantly, lost revenue opportunities. In a recent survey conducted by Launch Marketing, we discovered that: Nearly 2/3 of surveyed…

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