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From the Blog
5 Tips to Maximize the Lead Generation Power of Your Content Marketing

Did you know that 74% of organizations say that content marketing is proven to boost lead generation? The proof that content marketing drives leads is clear, however, building a content strategy that packs a lead generation punch requires much more than just creating good content. Your content strategy must consider strategic marketing components that will…

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Product Launch Lessons Learned with Vice President, Global Marketing for NI Test and Measurement at Emerson, Norma Dorst

Norma Dorst is an experienced marketing professional with a background in engineering and roles centered around strategic marketing and corporate storytelling. She has had numerous marketing roles in her nearly 30 years at National Instruments (NI). I had the pleasure of chatting with Dorst to talk about all things launch related and uncovered what she…

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