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From the Blog
Upsell and Cross-Sell Campaign Development: Four Questions Answered

Upsell and cross-sell campaigns can increase revenue, enhance customer experience and multiply your initial investment in earning a prospect’s business. We asked Launch Marketing’s executive team (Christa Tuttle – CEO, Shawna Boyce – Executive Director, Jeff Raymond – Executive Director) for their answers to four key questions to address in designing successful upsell and cross-sell…

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Articles & Resources
How Leaders Bridge Unexpected (and Expected) Gaps in Marketing Talent

As a marketing leader for your organization, guiding a results-driven marketing strategy is difficult enough: can you guarantee you’ll maintain the personnel to execute it? Without the right mix of industry knowledge and marketing expertise, your initiatives can fall short or miss the mark completely. Marketing talent gaps can occur for a variety of reasons,…

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