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From the Blog
How to Boost the ROI of Your Next Event

In a survey recently conducted by Marketing Charts, B2B companies reported that events help generate more leads than any other strategy. Even with that reassurance, event investment can feel counterintuitive when measured against digital technologies that can reach thousands of target buyers with a single, often less expensive campaign. Though modern digital marketing offers a…

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Articles & Resources
From Link to Lift: Aligning Sales and Marketing to Boost Bottom-Line Impact

Download the PDF Version The struggle between sales and marketing alignment is long-standing and a common source of tension for most companies. Data shows that out-of-sync marketing and sales teams cause frustrations, lost leads and, more importantly, lost revenue opportunities. In a recent survey conducted by Launch Marketing, we discovered that: Nearly 2/3 of surveyed…

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