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From the Blog
Business Email Etiquette: The Forgotten Art of Emailing in the Business World

Email has done so much for communication by making our business and personal lives more efficient. It is also a great tool for B2B leaders to build their network and generate leads that may not be reachable by your marketing team. But as we get comfortable with technology and the distance that email can provide,…

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Identifying an Effective B2B Target Market

Identifying optimal target markets is a key element of a successful B2B marketing strategy. Knowing and understanding your audience will provide essential information required for developing brand messaging, learning what types of content your audiences seek, and applying tactics that will lead to engagement and business relationships. Need help creating a strong brand identity? Download…

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