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From the Blog
Four Steps to Successful Vertical Marketing Campaigns

Building B2B marketing campaigns that generate leads and effectively carry your messages to specific vertical markets doesn’t require you to be a seasoned expert in those industries. It does, however, require focused research, careful planning and content that’s valuable or interesting to the individuals in those industries you wish to reach.  Whether you want to strengthen outreach in an industry where you’re already seeing success…

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Articles & Resources
Content Development for Each Stage of the B2B Buyer’s Journey

In the 2018 B2B Content Marketing Research Report by CMI and MarketingProfs, 91% of B2B marketers cited the use of content marketing in their organization. More and more marketers are leveraging a wide array of blog posts, case studies, eBooks and numerous other content formats to fuel lead generation, nurture campaigns and other marketing initiatives.…

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