Articles & Resources
Content Development for Each Stage of the B2B Buyer’s Journey
In the 2018 B2B Content Marketing Research Report by CMI and MarketingProfs, 91% of B2B marketers cited the use of content marketing in their organization. More and more marketers are leveraging a wide array of blog posts, case studies, eBooks and numerous other content formats to fuel lead generation, nurture campaigns and other marketing initiatives.…
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