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Follow UsThis post was originally published on MarketingProfs. As B2B marketing evolves, so do its buyers. With the rise of various technologies and fluctuating economic conditions, the B2B buyer’s journey and how buyers make decisions have changed. What was once making an impact is no longer cutting it. To ensure successful marketing campaigns and activities, marketers…
Read MoreGenerating leads is top of mind for all organizations, often requiring an integrated marketing plan that spans a variety of channels targeted at specific buyer personas. Some sales and marketing activities consistently result in leads being generated, while others have them trickling in. However the lead was generated, one thing is for certain: a lead…
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