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From the Blog
Six Essential Elements for Your B2B Website

Your website is a core component of your B2B organization. As a primary channel for bringing in audiences to get to know your brand and consume your content, it is valuable for driving and facilitating many marketing efforts. In general terms, a website should: Be the digital window into your business Entice people to stick…

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Identifying an Effective B2B Target Market

Identifying optimal target markets is a key element of a successful B2B marketing strategy. Knowing and understanding your audience will provide essential information required for developing brand messaging, learning what types of content your audiences seek, and applying tactics that will lead to engagement and business relationships. Need help creating a strong brand identity? Download…

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