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From the Blog
Four Tactics to Incorporate Personalized Marketing into a Content Strategy to Reach Your Target Audience

In marketing, reaching and connecting with your target audience is critical. While it is first important to define your target audience and buyer personas, making the effort to connect with them through content marketing makes all the difference. One way to make an impact is through personalized marketing. Oftentimes marketers are in such a big…

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B2B Buyer Persona Research Techniques for Building Highly Targeted Personas That Convert

Buyer personas are a complex component of B2B marketing. To see results from your persona-driven marketing activities personas must be accurate and representative of an ideal buying audience. It can be common for organizations to assume they know who their buyers are which often means omitting any sort of research and data to back up…

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