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From the Blog
A Brief Introduction to Influencer Marketing

In today’s digital-driven world, consumers are turning towards one another to ensure the product/service they want to purchase is the right one for them and are doing this across multiple channels such as social media, product review websites and online forums. Because of this shift in consumer-influenced purchasing behavior, identifying and engaging with the key…

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Articles & Resources
The Most Critical 50% Of Event Marketing: 4 Tips to Maximize Impact

Download the PDF Tradeshow season is upon us—let the lead generation begin! Break out your best strategies, assemble your event teams and don’t forget the packing tape. Every event needs a detailed plan of attack to define, outline and ensure integration of all event marketing activities. When creating this event plan, make sure you are…

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