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From the Blog
Five Steps to Optimize Your B2B Lead Conversion Efforts

Are you hitting your lead generation targets but your conversion into sales opportunities is not meeting your expectations? Not only does a weak lead conversion rate increase the sales team’s lack of interest and faith in marketing qualified leads, but more importantly it is hurting the company’s bottom line. After spending money and efforts into…

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Articles & Resources
From Link to Lift: Aligning Sales and Marketing to Boost Bottom-Line Impact

Download the PDF Version The struggle between sales and marketing alignment is long-standing and a common source of tension for most companies. Data shows that out-of-sync marketing and sales teams cause frustrations, lost leads and, more importantly, lost revenue opportunities. In a recent survey conducted by Launch Marketing, we discovered that: Nearly 2/3 of surveyed…

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