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Follow UsMaking sense of marketing and engagement data is not easy. Especially when there are no tools available to store and organize this data. Before marketing automation, companies tracked data in various places. These posed nightmares including inaccurate data, conflicting information and slow processing times. These challenges make it impossible to analyze their data to gauge…
Read MoreIn the dynamic world of B2B marketing, where success hinges on data-driven, omnichannel and digitally transformed strategies, the task of creating a winning marketing plan that drives leads and closes deals is a challenge faced by many marketing leaders. Whether it’s a self-imposed mission or a directive from the executive team, building a top-tier marketing…
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