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From the Blog
The Importance of Brand Consistency

If you are a chocolate lover, you probably do not notice the words or images surrounding the “Snickers, Reese’s, and Hershey’s” brand.  And if you are not a chocolate lover [GASP] then you’ll have to run to the closest convenience store and take a peek in the candy aisle to fully understand what branding means in…

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Eight Insights Into the State of B2B Social Media Marketing in 2017

The 2017 Social Media Marketing Industry Report by Social Media Examiner is the 9th annual study of how social media marketing is evolving. More specifically, the study brings focus to how B2B and B2C marketers are using social media platforms differently in 2017, the balance of visuals versus text and what B2B social media marketing…

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