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300% Increase in Average Click-Through Rate After Implementing PPC
112% of Quarterly Goal Achieved with a Lead Generation and Nurturing Plan Executed
400% Increase in Website Registrations for Industry Event
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A business needs lead generation and lead nurturing processes to work together to achieve success. Our latest blog…
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From the Blog
Lead Generation vs. Lead Nurturing

The line between lead generation and lead nurturing is often blurred. Are they one in the same? In short, no. These two processes are related but unique and require different attention and marketing focus to each. Before we delve into the differences and similarities between the two, let’s align on a common definition for what…

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Identifying an Effective B2B Target Market

Identifying optimal target markets is a key element of a successful B2B marketing strategy. Knowing and understanding your audience will provide essential information required for developing brand messaging, learning what types of content your audiences seek, and applying tactics that will lead to engagement and business relationships. Need help creating a strong brand identity? Download…

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