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From the Blog
Digital Empathy

The Oxford English Dictionary definition of empathy is “the power of projecting one’s personality into — and so fully comprehending — an object of contemplation.” So how does this relate to marketing and driving revenue for your company? In an age where we are increasingly communicating via a computer, it is becoming more important that…

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Articles & Resources
From Link to Lift: Aligning Sales and Marketing to Boost Bottom-Line Impact

Download the PDF Version The struggle between sales and marketing alignment is long-standing and a common source of tension for most companies. Data shows that out-of-sync marketing and sales teams cause frustrations, lost leads and, more importantly, lost revenue opportunities. In a recent survey conducted by Launch Marketing, we discovered that: Nearly 2/3 of surveyed…

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