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From the Blog
How to Successfully Leverage a Research Panel for Product or Service Launches

Once you’ve asked the essential questions and have decided to move forward with a product/service launch, you want to create a plan that has the greatest chance for success possible. Considering that 19 out of 20 newly launched products fail, it’s important to proactively assess your launch from every angle and consider potential reasons why…

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The Case for Content: How to Assess (and Communicate) Your Content Marketing Program’s Performance

As customer experiences shift, data usage, collection and regulation change and new marketing technologies become industry standard, marketers also change their strategic approach to these things. Despite the industry’s continual evolution, content marketing remains a steadfast component of a successful plan. In fact, 91% of B2B marketers confirm that they utilize content marketing as part…

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