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From the Blog
Three Key Benefits of Creating Buyer Personas for a B2B Product Launch

You’ve heard many times before, buyer personas are a crucial component of successful marketing. They clearly outline the target audience and ideal buyers for the product. The characteristics of the personas give insight into what will make the most impact when marketing to them. Understanding characteristics such as buyer pain points and preferences will help…

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B2B Buyer Persona Research Techniques for Building Highly Targeted Personas That Convert

Buyer personas are a complex component of B2B marketing. To see results from your persona-driven marketing activities personas must be accurate and representative of an ideal buying audience. It can be common for organizations to assume they know who their buyers are which often means omitting any sort of research and data to back up…

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