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Follow Us“Marketing? That’s just a nice-to-have. We’ll get to it once our sales are stable.” As CEO of Launch Marketing, these conversations never cease to amaze me. The frequency with which smart, savvy business leaders share with me that they are unable to prioritize marketing because they have so many other responsibilities is so common, especially…
Read MoreCrafting a well-thought-out marketing strategy is crucial for meeting business goals and driving revenue. Lead generation and growth are key, so investing time in B2B strategic marketing planning is essential. Whether refining your strategy or starting from nothing, this guide covers everything you need to succeed. Obtain Alignment on Your Organization’s Strategy Before determining your…
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