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From the Blog
Virtual Presence: How to Engage a Distracted Virtual Audience

CEO & Executive Coach Rasheryl McCreary led a Citrix Webinar with loads of helpful tips to revitalize your virtual meetings via revamping your virtual presence. Many of her ideas translate to in-person meetings as well. McCreary defines virtual presence as the ability to create authenticity in a virtual environment through engaging, inspiring, and motivating others.…

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Articles & Resources
B2B Messaging Best Practices: Why Execs Should Get Outside the Jelly Jar

As the B2B landscape shifts and buyers do an increasing amount of research on their own, it’s more important than ever for tech execs to prioritize strong B2B messaging. Company messaging gets right to the heart of what customers need and how your company’s product/service/solution does a particularly good job of meeting those needs. Solid…

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