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From the Blog
Seven Essential Digital Tactics for Fintech Marketing Our Agency Uses

As the fintech industry evolves, grows and introduces new technologies, it is important to ensure that fintech companies are capitalizing on the most effective marketing tactics to reach the right audience with the right content at the right time. Having worked with many B2B companies over the years, here are key tactics our fintech marketing…

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B2B Buyer Persona Research Techniques for Building Highly Targeted Personas That Convert

Buyer personas are a complex component of B2B marketing. To see results from your persona-driven marketing activities personas must be accurate and representative of an ideal buying audience. It can be common for organizations to assume they know who their buyers are which often means omitting any sort of research and data to back up…

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