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Stick the Landing: Best Practices for Developing Effective Landing Pages

Much like how a poor landing for a gymnast can negate a great performance, poor landing pages can have a negative effect on the results of an otherwise flawless marketing campaign. While all the tactics used in a marketing campaign are important, the landing pages used in the campaign are one of the most important.…

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Identifying an Effective B2B Target Market

Identifying optimal target markets is a key element of a successful B2B marketing strategy. Knowing and understanding your audience will provide essential information required for developing brand messaging, learning what types of content your audiences seek, and applying tactics that will lead to engagement and business relationships. Need help creating a strong brand identity? Download…

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