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From the Blog
Five Steps to Optimize Your B2B Lead Conversion Efforts

Are you hitting your lead generation targets but your conversion into sales opportunities is not meeting your expectations? Not only does a weak lead conversion rate increase the sales team’s lack of interest and faith in marketing qualified leads, but more importantly it is hurting the company’s bottom line. After spending money and efforts into…

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Fourth Quarter Fire Up: The Importance of End of Year Marketing

As we enter the fourth and final quarter of the year, companies look back at the year’s marketing activities to evaluate results and begin planning for the year to come. These strategic end of year activities, while necessary, often cause a shift in focus and lead to a decline in fourth quarter marketing campaigns. Just…

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