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From the Blog
Unify Your B2B Messaging and Branding Strategy After a Merger or Acquisition

When multiple organizations come together via merger or acquisition, each entity brings with it different levels of brand equity, awareness, recognition and attachment. The challenges that arise in enabling success in these instances are numerous, and many are deeply personal to the companies’ employees and customers. A taxing challenge for marketing leaders is then knowing…

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From Link to Lift: Aligning Sales and Marketing to Boost Bottom-Line Impact

Download the PDF Version The struggle between sales and marketing alignment is long-standing and a common source of tension for most companies. Data shows that out-of-sync marketing and sales teams cause frustrations, lost leads and, more importantly, lost revenue opportunities. In a recent survey conducted by Launch Marketing, we discovered that: Nearly 2/3 of surveyed…

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