Sales and marketing alignment is achieved when well-defined lead metrics, communication loops and clear qualification expectations are in place and universally adopted by sales and marketing stakeholders. This state results in a stronger sales funnel and excellent prospect and customer experiences.
When friction builds and persists between sales and marketing teams, sales funnels weaken and are often accompanied by unconstructive claims of “you’re not getting us enough leads” and related replies of “you’re not converting enough of the leads we’re getting you.” If your organization is showing signs of sales and marketing misalignment, take immediate steps to rectify it.
At Launch Marketing, we’ve helped B2B clients in Austin and beyond achieve sales and marketing alignment since 2001, including Agile Velocity, Innography, Mspark, ProvenIT Solutions, RetailMeNot and more. Schedule a free consultation today and fill your funnel faster.
Recommended Content and Resources
B2B Sales and Marketing Alignment: Why It’s a Must
Sales and Marketing Alignment Playbook