Marketing Resources: COVID-19
At Launch, our main focus right now is on everyone’s wellbeing and we are wishing you health and safety. As the situation evolves, we will provide new and relevant Covid-19 resources to help your team succeed amid the crisis. Check back on this page for the most up-to-date and current content and resources.
B2B Crisis Marketing Toolkit
Download our toolkit for actionable steps to update and optimize your marketing and leadership strategies for the current climate.
[On-Demand Webinar] Flip the Switch: Crisis response strategy during the pandemic
Hear Launch Marketing CEO Christa Tuttle and other leading marketing experts discuss actionable tips and best practices for creating real-time and responsive marketing amid the COVID-19 crisis.
Identifying an Effective B2B Target Market
Boost your organization’s lead generation efforts by pinpointing strategic target markets that are adapted for the current climate.
Marketing Adjustments for Turbulent Times
Learn the top adjustments marketers and leaders can make to strengthen relationships with essential customers, partners and communities.
Building on Buyer Personas When Needs Suddenly Shift
Ask these 4 questions when evaluating and updating your personas to address current customer pain points.
Compassion Communication: Practice the 4 R’s in Your Current Messaging
Walk through the steps to reevaluate, reschedule, rewrite and reunify/reassess your current messaging.
Think Outside the Digital Box: Benefits of a Digital Connection During a Global Pandemic
Read our blog on how you can stand out in a digital world that’s currently operating primarily on a digital basis.
How B2B Organizations Can Adapt to Changing Buyer Expectations
See the primary buyer shifts that are happening as a result of COVID-19 and what this means for next steps in your organization.
How to Create a Marketing Plan in an Uncertain Future
Get the tools and insight your team needs to prepare for the next 3 months, 6 months and beyond of marketing and business strategizing.
How to Create Dynamic B2B Presentations for a Virtual World
Discover how you can make your virtual presentations stand out by imploring these 3 important tips.
3 Steps for Creating and Maintaining B2B Agility During a Crisis
Follow these steps to help your B2B organization develop an agile mindset that can help during unprecedented and stressful situations.
The 4Ps of Marketing Amid COVID-19: Strategy Reassessment and Adjustment
Relearn the 4Ps of marketing in the time of COVID, including how to update your marketing strategy for the new outlook.
The Ongoing Marketing Concerns Around COVID-19: Four Questions Answered
Get the answers to some of your top questions around marketing and business operations during the current crisis with this interview from members of the Launch executive team.
Creative B2B Content Marketing Tactics
Find creative content marketing solutions that your marketing team can use to help reach audiences in new and innovative ways.
How B2B Organizations Can Capitalize Off of Virtual Events
Make the most out of your next B2B virtual event by checking out these tips for a successful online event, whether it’s meetings, conferences, or webinars.
In the Know: B2B COVID Industry Impact Update & Marketing in Response
Reassess your organization’s marketing and business strategy during COVID using this look into the current state of several major B2B industries, as well as the questions your team can use to adjust to changes created by COVID.
Launching a B2B Product or Service in a Pandemic: Four Questions Answered
Launch your next product or service offering during challenging times using helpful and essential information and Covid-19 resources from this Q&A with Launch executive team members.