Marketing Resources: COVID-19
At Launch, our main focus right now is on everyone’s wellbeing and we are wishing you health and safety. As the situation evolves, we will provide new and relevant tools to help your team succeed amid the crisis. Check back on this page for the most up-to-date and current content and resources.
Download our toolkit for actionable steps to update and optimize your marketing and leadership strategies for the current climate.
Hear Launch Marketing CEO Christa Tuttle and other leading marketing experts discuss actionable tips and best practices for creating real-time and responsive marketing amid the COVID-19 crisis.
Boost your organization’s lead generation efforts by pinpointing strategic target markets that are adapted for the current climate.
Learn the top adjustments marketers and leaders can make to strengthen relationships with essential customers, partners and communities.
Ask these 4 questions when evaluating and updating your personas to address current customer pain points.
Walk through the steps to reevaluate, reschedule, rewrite and reunify/reassess your current messaging.
Read our blog on how you can stand out in a digital world that’s currently operating primarily on a digital basis.
See the primary buyer shifts that are happening as a result of COVID-19 and what this means for next steps in your organization.
Get the tools and insight your team needs to prepare for the next 3 months, 6 months and beyond of marketing and business strategizing.
Discover how you can make your virtual presentations stand out by imploring these 3 important tips.
Follow these steps to help your B2B organization develop an agile mindset that can help during unprecedented and stressful situations.
Relearn the 4Ps of marketing in the time of COVID, including how to update your marketing strategy for the new outlook.
Get the answers to some of your top questions around marketing and business operations during the current crisis with this interview from members of the Launch executive team.
Find creative content marketing solutions that your marketing team can use to help reach audiences in new and innovative ways.
Make the most out of your next B2B virtual event by checking out these tips for a successful online event, whether it’s meetings, conferences, or webinars.
Reassess your organization’s marketing and business strategy during COVID using this look into the current state of several major B2B industries, as well as the questions your team can use to adjust to changes created by COVID.