B2B Marketing for Executives
Get More From Marketing by Focusing on Big Rocks First
This quick-read guide explores key foundational items (“The Big Rocks”) of marketing and provides B2B executives with expert tips and best practices to elevate your marketing strategy and boost success.
In this guide, you’ll learn:
- What the six “Big Rocks” of marketing are and what they can do for your organization
- How to form your foundational B2B marketing strategy
- Best practices for evaluating B2B messaging and shaping your brand
- What you need to build a well-oiled lead generation machine
- Key considerations for building a content marketing strategy
- …and more!