AUSTIN, Texas, August 19, 2013 – Launch Marketing, provider of turn-key marketing services for business-to-business technology oriented companies, today announced the addition of Caryn Pratt to the team as Account Manager.

In the role, Caryn will leverage her extensive marketing management experience in messaging, positioning, and branding as she works with clients to drive integrated marketing programs.  Her broad skillset includes the ability to develop compelling messaging, build strategic marketing plans, and manage every aspect of implementing a successful marketing program.  The depth and breadth of her marketing knowledge makes her an effective asset to the team as the firm continues its steady growth.

During her career, Caryn has worked internally within organizations such as Autodesk, Silicon Metrics, QuestLink, and Qualcomm and as an independent consultant for technology oriented businesses.  She has experience in diverse industries and business environments ranging from start-up to large corporations.  Her professional expertise ranges from developing marketing strategies and tactical plans for start-up companies to executing global marketing programs for large businesses.  Caryn has a Bachelor of Arts in English from the University of San Diego and a Marketing Management Certification from De Anza College.

“We work with many fast growth companies who are seeking a marketing partner that can add immediate value by either building a marketing plan from the ground up or driving the strategy to take the business to the next level.  Caryn’s background in the technology industry and proven expertise in messaging and strategy development makes her the perfect addition to our expanding team,” said Christa Kleinhans Tuttle, President of Launch Marketing.