Every business wants to increase clients and sales, and ultimately grow revenue. Marketing plays a large part in making it happen. For many B2B businesses, the question comes down to, “Do we outsource our marketing to a B2B marketing agency or do we make an internal hire?” This is a challenging question to answer and it can feel like an extremely difficult decision for any B2B organization to make. To help make this decision a little more straightforward, this blog highlights a few key considerations and thoughts from Launch Marketing CEO, Christa Tuttle, about outsourcing B2B marketing services to a marketing firm versus hiring internally.
Helps Grow Your Business and Stand Out Among Competitors
Every business has a need for marketing, some at a larger scale than others, but there is a need in all businesses. Whether marketing is outsourced to a B2B marketing firm or managed internally, it should be a priority for businesses that are looking to grow.
Part of growing involves standing out from the competition. With the many product and service options available, it is up to you to make your product or service stand out, which is something marketing can help with. Marketing helps your organization solidify your brand, identify target audiences, craft impactful messaging to audiences, create relevant content and so much more. Without marketing, none of this would be possible.
Delivers Expertise in All Aspects of B2B Marketing to Optimize Results
Investing in outsourcing to a B2B marketing firm brings several benefits. While it might be a slightly larger investment than hiring internally, when you hire a firm, you get a full team. Every marketer has certain expertise areas, whether it is strategy, content writing, lead generation, design or some other area of marketing. It would be ideal if all marketers could do everything, but that is not the reality! By outsourcing instead of hiring, a company gains access to expertise in all elements of marketing. This leads to the most effective strategy, plan and ultimately execution of marketing campaigns and activities – with each being done efficiently, effectively and in alignment with industry best practices for the market space you are in.
For example, a digital health company is needing support in its content marketing efforts. A marketing firm can step in and help with content strategy, search engine optimization (SEO) and content writing. This support can go on for as long as the company needs. In some cases, an organization might need help on a marketing project rather than an area of marketing. Another example to consider is a banking software company wants to redo its website. A marketing firm can help with all aspects of a website redesign including web development, design and content creation. There is a sole focus on this project without being involved in any other marketing areas. In the future, there might be new time-based project opportunities that arise, which a B2B marketing firm can address.
Allows Organizations to Focus on Overall Business Activities
With senior-level experts from an outsourced B2B marketing firm, it allows your internal team to be more focused on big-picture items. Hiring a marketing individual internally means there will be some training and mentoring to ensure they are up to speed on organizational processes and procedures. Marketing has a lot of aspects and while they might be experts in some areas, they may not have expertise in all aspects. This training takes time along with adapting to how organizations do things and with what tools. With less focus on things such as training and mentoring, organizations can focus on overall business-related items rather than walking through each step of the way with an internal marketing person that might not have the well-rounded expertise as someone from an outsourced B2B marketing firm. At Launch, we’ve prepared investor decks, presented at board meetings and been involved in many more executive-facing or involved activities. This kind of senior-level experience and expertise establishes a high level of trust in the outsourced B2B marketing firm.
Take the Next Step: Invest in Marketing, Invest in Business Success
Investing in marketing is critical to growing a B2B organization. It is a big decision to pick the right marketing team to support business goals moving forward. Outsourcing to a B2B marketing firm yields many benefits including expertise in all areas of marketing, flexibility in support, dedication to helping your organization stand out against the competition and so much more. When evaluating what B2B marketing firm to choose, consider these ten points to ensure the firm you select is the right one for you.