In a previous Four Questions Answered, we asked Launch Marketing executive team members top-of-mind questions about executing a successful go-to-market strategy. Since then, COVID-19 has compelled restructuring in many B2B organizations and marketing teams’ approaches and strategies for the foreseeable future. While the strategies previously discussed are still very much applicable and should be considered…
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The Ongoing Marketing Concerns Around COVID-19: Four Questions Answered
Like everyone else, marketers continue to adapt to the COVID-19 crisis as new updates roll in and the future remains foggy. After sharing several pieces in our COVID-19 Marketing & Strategy Resources hub, we sat down with Launch Marketing executive team members Shawna Boyce (Executive Director, Accounts and Operations), Jeff Raymond (Executive Director, Client Engagements),…
Executing Effective B2B PPC Campaigns in 2020: Four Questions Answered
As the digital marketing landscape continues to grow, it’s crucial to take advantage of all the channels at your disposal, including pay-per-click (PPC) advertising. While some may view PPC as a B2C marketing exclusive, PPC can be an integral and valuable component of B2B digital marketing strategies—if executed correctly. With more than 70% of B2B…
Building an Effective Go-To-Market Strategy: Four Questions Answered
Realizing the vision of a new product or service is both an exciting and busy time for organizations. It entails a high degree of collaboration across your teams, including operations, sales, marketing and more, as well as independent creative and strategic thinking. However, bringing your new offering to fruition is only part of the puzzle.…
Revenue-Driven Lead Generation: Four Questions Answered
Lead generation best practices continue to evolve and reflect changes in consumer expectations. What was once a quest for quantity has shifted to a more selective pursuit of quality leads that ultimately translate to company revenue. So, how can marketing teams ensure that they are properly measuring performance and propelling a lead generation strategy that…
Creating Sales and Marketing Alignment: Four Questions Answered
Sales and marketing alignment unifies the macro perspectives of marketers and the direct relationships that sales teams have with customers and prospects. When alignment is solid, marketing and sales processes are positively influenced, with outcomes that include a shared understanding of the expectations and responsibilities of each group throughout the buyer’s journey, continual innovation and…
Determining Market Demand for New Products or Services: Four Questions Answered
Understanding the true desire or demand for your prospective new product or service is vital before you move “full speed ahead” to bring it to market. It’s important to set the stage for a successful and sustainable future for your new offering, but it can be equally valuable to learn that the demand isn’t there…
Upsell and Cross-Sell Campaign Development: Four Questions Answered
Upsell and cross-sell campaigns can increase revenue, enhance customer experience and multiply your initial investment in earning a prospect’s business. We asked Launch Marketing’s executive team (Christa Tuttle – CEO, Shawna Boyce – Executive Director, Jeff Raymond – Executive Director) for their answers to four key questions to address in designing successful upsell and cross-sell…
Four Common B2B Product Launch Missteps and How to Sidestep Them
A product launch is an exciting milestone for any company, the beginning of new opportunities and possibilities. While exciting, product launches are also complex and multi-tiered, requiring a lot of preparation and research. According to the Market Research Association, only 40% of developed products make it to market, and of that 40%, only 60% will…
Key Questions for Launching a Product During Challenging Times
With a global pandemic occupying everyone’s minds, moving ahead with a big B2B product launch might seem questionable or unnecessarily daunting. This isn’t to say, however, that organizations should be at a standstill and new offerings shouldn’t be unveiled. Many companies entered the year with a plan for releasing new products or services and can…
Four Essentials for Elevating B2B Account-Based Marketing
Some evolutions of marketing seem to come and go, but one approach that has proven its worth and stuck is account-based marketing (ABM). As highlighted in the fourth annual ABM benchmark study from Demand Gen Report, only 6% of survey respondents said they weren’t doing ABM in any form. With so many marketers experiencing gains…
Four Ways to Come Up with New B2B Blog Topics
As you know, managing a B2B blog on your organization’s website can be an effective content marketing tactic for your business to use to demonstrate your expertise in the industry as well as drive traffic back to your website. However, consistently coming up with new content can sometimes be creatively draining and there may be…
