The decision to hire a B2B marketing firm can be a difficult one involving lots of opinions, input, research and money. It can be intimidating to finally take the leap into signing a contract, but it’s important to make sure you have all the resources necessary to carry out your marketing plan and avoid future roadblocks.
If you’re still on the fence about whether you should work with a B2B marketing firm, these four benefits might be the final nudge you need to pick up the phone:
You’ll Save Money
Hiring wonderfully talented people to join your staff and bring fresh ideas and skills to the table is exciting and necessary—to an extent. Even if your B2B tech company prioritizes team growth and creating jobs, hiring a full fleet of marketers with deep knowledge of all the nuances of marketing is pricey. Not only do you have to consider salaries, you must also factor in paid time off, sick days, health benefits, increased office space and lost productivity during training periods. Even if you hire one or two in-house marketing team members, it’s unlikely that they will have the broad skills and bandwidth to tackle every marketing need your company identifies.
Hiring a B2B marketing firm could save you hundreds of thousands of dollars in personnel costs. It also gives you the flexibility to scale projects up or down as your needs change. B2B marketing firms have plenty of workers they can call upon if a simple project morphs into a full website audit or rebranding effort.
Not only do they have the manpower, they also have a healthy mix of marketing generalists and specialists who have deep knowledge of specific subjects like SEO, content marketing, social engagement, email campaigns or PPC ads. By hiring them, you’ll be able to access the bandwidth and knowledge base of a much larger team without the hefty salary price tag.
You’ll Leverage Your Existing Team Fully
Sometimes, when a B2B company doesn’t want to hire new employees specifically for marketing, they will distribute the work across several team members. Perhaps you ask the social media savvy colleague to run the Twitter account, ask them to put together a monthly social media report and call it a day. While this approach may work to an extent, it is going to drag down the quality of both your marketing and your non-marketing outputs. When you ask your team to take on additional responsibilities, several undesirable things could happen:
- You have to reduce the non-marketing workload your team carries so they can continue to produce high quality work without feeling stressed or burned out.
- You receive poorly executed marketing efforts because your team is rushing their marketing duties in order to complete their workload without staying late every day.
- Your employees quit because you’ve set an unreasonable expectation for the amount and quality of work they can complete, especially if the work is not aligned to their strengths.
When you hire a firm, you can maintain the status quo amongst your existing team while still giving them an opportunity to lend their talents and expertise to your marketing efforts if they express interest. Team members are invaluable assets to the agency you hire, because they have years of insider knowledge of brand, culture and history that the agency will want to learn as quickly as possible. A B2B marketing firm will give your employees a chance to contribute to your marketing efforts without significantly adding to their workload.
You’ll Get Access to Top Industry Tools and Trends
There are a lot of marketing tools and platforms out there, and they are not all created equal. While it’s true that the best tools tend to be more expensive, there are also a lot of great or low-cost resources that marketing firms use every day for different clients.
Hiring a B2B marketing firm means you will have a team of experts giving you recommendations based on the size of your company, the complexity of your sales funnels, your goals and what they know has been successful for other companies that are similar to yours. You may not need a large, complex automation platform like Marketo or HubSpot; Constant Contact or Vertical Response may work for you just fine. These recommendations translate to dollars saved and better spent, while you reap the powerful benefits of marketing automation.
A marketing firm also stays apprised of industry changes and adapts their practices quickly to ensure they are compliant with effective and results-driven techniques. If social media algorithms change, or Google starts prioritizing content differently, you bet that your marketing firm will immediately shift their approach and come to you with an updated game plan. Marketing is not static—it’s a living industry that changes constantly, and hiring professionals in this space will ensure you don’t get left behind.
You’ll Get Fresh Eyes on Your Goals and Tactics
Have you ever read an email 4 or 5 times only to send it out and discover there was a typo in it? You could have sworn it was perfect, but somehow that little mistake flew under your radar. B2B marketing efforts are a lot like that—you spend so much time looking at your current approaches that you stop noticing things that could be improved, or are just flat out wrong.
A marketing firm not only brings a fresh new perspective to your existing strategy and efforts, they also bring a wealth of experience working with other companies in your industry or that have similar needs. They have seen countless campaigns play out from start to finish, and they know what mistakes, hang ups and obstacles to look for. They also bring fresh energy to a project that you may have been working on for a long time and have lost enthusiasm for and can help to drive it over the finish line. They love the work that they do, and they can reinvigorate your company’s attitude towards your own projects with their new outlook.
Interested in exploring how a B2B marketing firm could take your marketing efforts to the next level? Get in touch with Launch Marketing to set up a consultation, or check out our list of services for B2B tech companies!
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