The number of content planning and marketing tools available to B2B marketers today is larger than ever. Not surprisingly, many of these tools are quite different from one another and serve vastly different purposes. Some technologies help you create content, some help distribute content and others help you measure the effectiveness of content. With the many options out there, it can be difficult to choose which ones to utilize. Many B2B content planning tools do virtually the same thing, which makes the selection process more difficult. If they do the same task, which one should you choose? To help you answer this question, we dive into four content planning tools that can help with content planning, ideation, scheduling and more.
Content Planning Tool: Moz
Before diving into an outline for a piece of content, it is a great idea to know what keyword, or keywords, the piece is aiming to focus on. This keyword might be in an ongoing list or something that is researched right before content development. Whatever the process is, it is critical to choose the keyword(s) that make the most sense and get some sort of search volume. Moz can help make this happen. Choosing a keyword that has a lower search volume but is very niche is sometimes beneficial, but oftentimes many gravitate toward choosing keywords that are highly searched on a monthly basis, giving them more of an opportunity to rank in search results and get their content consumed. This content planning tool is important for lining up an effective piece of content, both in search results and otherwise.
Main Benefits of Moz:
- Has many free tools that analyze keyword performance, your domain and more
- Can see the monthly frequency of a keyword in Keyword Explorer
- Consider suggested keywords that relate to a topic
- Useful for narrowing down a focus keyword for content pieces
- Helps analyze other technical search engine aspects
Content Ideation Tool: Hubspot Blog Topic Generator
Hubspot Blog Topic Generator is a content ideation tool that generates blog topic ideas based on keywords. You simply fill in the fields with up to five nouns and hit the “Give me blog ideas” button. The free version will give you five blog ideas using each keyword you entered. Some of the ideas might be exactly what you are looking for and others might be a bit off. Nonetheless, it is a good tool to use as a starting point on a blog or even another piece of content.
Main Benefits of the Topic Generator:
- Free and easy to use
- Provides 5 different blog topics instantaneously
- Ideas can serve as inspiration for a content topic
- Can utilize multiple keywords
- A great starting point if there is a struggle to come up with anything
Content Calendar Tool: Airtable
Airtable is a collaboration software. Airtable has various templates you can utilize, one being a content calendar. With this template, you create an overall view of the content completed, in progress or on the horizon. Plus, the ability to assign tasks to others keeps everyone updated and on track.
Main Benefits of Airtable:
- A collaborative workspace
- A user-friendly dashboard makes updates simple and keeps team members on track
- Various templates to use and customize
- Integrations with other platforms
Content Scheduling Tool: Hootsuite
Hootsuite is a social engagement management platform that is built to manage all social media content in one place without the need to log in to each account separately. This saves a lot of time, especially if there are five or six platforms to log in to. You can post updates, read responses, schedule messages, view statistics and much more on Hootsuite. There is an extensive set of tools to monitor and directly respond to any comments, especially customer feedback. The platform also provides in-depth analysis for all posts, which makes it easy to see what campaigns are performing well.
Main Benefits of Hootsuite:
- Stores all social media platforms in one location
- Variety of analytics options
- Can add team members and assign tasks as needed
- Ability to schedule posts in advance
Are you ready to implement content planning tools in your marketing strategy and take your content marketing to a new level of success? Contact us today or request a free marketing consultation with one of our content marketing experts. We’ve helped many clients achieve their content marketing goals and beyond.
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