How does a business choose a marketing firm from the pool of talented agencies across the globe? There is a lot to be said about choosing a local Austin marketing firm to drive your marketing efforts. So much value can be gained from regular face to face interaction and from a business that has its finger on the pulse of the local community.
Seth Godin, marketing expert and author, said in a recent blog, “Community-based businesses tell stories. They create remarkable products. They sync up their tribe. They happily surrender market share to the commodity seller–if it’s a lower price you want, good luck to you!”
Agility and Understanding
Oftentimes, the smaller, boutique firms are more agile and can deliver results more quickly. And, if you want to be successful in your community, you may want to consider working with a local marketing firm that best understands the market. For example, Austinites will not likely respond well to an advertising campaign targeted to a conservative Wall Street banker, but may react more positively to something that appeals to the unique character and vibe of Austin. A marketing firm in New York may not be able to accurately understand these characteristics of Austin as well as a marketing firm located in Austin.
Keeping It Local
There is also something to be said about keeping money local. Local business owners tend to support neighboring businesses and that strengthens the economic base of the community. When you invest in a local marketing firm, it is an investment in your business and the surrounding community economy.
Considering hiring a local marketing firm? Need help with your marketing strategy? Contact Launch Marketing today! Be sure to follow us on Twitter or like us on Facebook to keep up with the latest B2B marketing tips and trends.