McMillan Flow Products, a world leader in providing flow measurement and control products to engineers from various industries, realized they needed a better, more efficient way of acquiring customers through their website and wanted to boost their online presence to reach a larger audience on the web.
Increased web traffic by 13% over a six-month period and implemented lead-capturing landing pages for PPC efforts.
In February 2016, McMillan launched their redesigned website and once live, Launch Marketing was involved in optimizing it to support online lead generation efforts. Launch supported McMillan’s business goals by generating new, SEO-optimized content to support traffic growth. Over a six-month period, Launch increased McMillan’s website visitor traffic by 13% and is now capturing and tracking conversions with dedicated PPC landing pages based on product types.
Launch has also helped McMillan’s content generation efforts by writing monthly blog posts to support organic traffic and SEO.
“Throughout this engagement, Launch Marketing has been very proactive by sharing ideas for improving our pay-per-click campaigns and increasing our ROI. We have been consistently impressed with their results-focused mindset and professionalism and look forward to continued success.” – Bob McMillan, President
About McMillan Flow Products
By developing technologies that offer reasonable cost, precise measurement, and compact size, McMillan products solve many challenges encountered in instrumentation and equipment design. As a family-owned small business, friendliness, helpfulness, and willingness are instrumental to continued success.