As the fintech industry evolves, grows and introduces new technologies, it is important to ensure that fintech companies are capitalizing on the most effective marketing tactics to reach the right audience with the right content at the right time. Having worked with many B2B companies over the years, here are key tactics our fintech marketing agency has used successfully to help companies improve results and increase revenue.
1. Social Media
Today, nearly 3.96 billion people use social media regularly. For fintech companies, LinkedIn is a good place to start with Twitter a close second. Other platforms, such as Facebook and Instagram, can also be effective channels if it is known the target audience uses them. As a fintech marketing agency that thrives on social media, we recommend you start with just one or two platforms and understanding where your targets spend time on social media can help you prioritize. As you execute social media activities, analyze results and if a platform isn’t performing well, even if it is a popular one, then consider dropping it. It is better to reach fewer, relevant targets than more people who aren’t good matches for your business.
Despite the rise of other communication channels, like text messaging, email is still a critical marketing tactic for fintech companies to utilize. Use email for newsletters, nurture campaigns, special offers, announcements and other appropriate purposes. Finding a balance between staying top-of-mind with your targets and customers and not overwhelming them is key.
3. Marketing Automation
To help support and streamline email communications, marketing automation tools manage your lists and automate email scheduling. This reduces the amount of time a team member has to manually add people to lists, drop them into email sends and more. Marketing automation also can manage your social media activities across platforms. With the efficiency gained, your marketing time and resources stretch much further.
4. Search Engine Optimization
Search engine optimization (SEO) is more important than ever. Searching Google, Bing or any other search engine is the first thing people do if they want to find out information about something. Plus, with the rise of fintech solutions, there is a heightened interest in the industry as it grows. Effective SEO practices ensure people can find your website when searching for a keyword that is relevant to what you offer. Optimizing keywords is a big component of a solid SEO strategy. Relevant keywords should be used throughout your website, including landing pages and blog posts.
5. Paid Ads
To generate leads and build awareness, paid digital ads are another important digital marketing tactic. Ads on search engines, websites and social media are all options that generate awareness, leads and even direct online sales. These ads can drive targets to download valuable and relevant content or register for events. Whatever action an individual takes, their information is collected for sales follow-up and email nurture programs. With online advertising, it is easy to get very specific about the attributes of the people you want to reach and control how much you want to spend. For fintech organizations, paid ads can be a valuable source of leads, so it is an important tactic to consider utilizing.
A website is at the core of every fintech company. For digital marketing, maintaining your website is critical. All key information and content must be on your website. Ensure your website messaging and branding are consistent across all primary pages, landing pages and throughout content assets. Brands that present themselves consistently across platforms can increase revenue by up to 23%.
Digital content is the engine that drives your demand generation engine. Creating engaging and relevant digital content through blogs, checklists, guides, videos and other top-of-funnel content types should be a top priority. This content can be used for social media posts, on your website, in email marketing campaigns, in paid ads and optimized for SEO keywords. Ultimately, content is the key driver of all digital fintech marketing tactics.
Take Your Fintech Marketing to the Next Level
As the fintech industry emerges and new solutions are brought onto the scene, it is important to ensure your product or service offering stands out. Implementing these digital marketing tactics can yield increased lead generation, improved search engine rankings, consistent messaging and so much more.
Are you looking for an experienced fintech marketing agency? Request a free fintech marketing consultation. We’ve helped many fintech clients develop messaging, implement high-impact marketing campaigns and so much more.