According to a recent report by MarketingSherpa, only 33% of email users say they have images turned on by default in their email clients. So, before sending your next email, make sure you accurately communicate your message, without relying on the images to do it for you. A few quick tips to accomplish this include:
- Use images sparingly (this is also a good idea to help prevent your email from being picked up as SPAM)
- Use images as accents only, with the goal of generating quick recognition and drawing attention to key messages (i.e. recognizable header, large download buttons, etc.)
- Keep all important content text-based, or repeat key image content in the email as text
In order to make sure your emails accurately communicate your messages, while maintaining a professional feel, without the help of images, be sure to preview your emails with the images turned off to accurately assess what your audience may see.