What Is Flat Design?
Flat design refers to a current design trend that removes any 3D stylistic choices (drop shadows, gradients, or textures) and is focused on a minimalist use of simple elements, typography, and flat colors. Most flat design schemes have five characteristics:
- no added effects
- simple design and UI elements
- focus on typography
- focus on color
- overall minimalist approach
Why Choose Flat Design?
Some businesses choose the flat design path because it allows interface designs to be more visually streamlined and efficient, effectively conveying information more quickly while maintaining appealing and approachable integrity. The simpler to design interface is responsive to changes in browser size across different devices and the minimal design elements allow websites to load faster and resize easily while still looking sharp on high-definition screens.
Flat Design Examples
Apple icons maintain style and form even after being stripped of details, shadows, and texture:
Microsoft flat design with square-based interface has simple iconography and typography:
When considering implementation of any new design trend, we recommend that you consider your target audience, use it moderately, and A/B test for user acceptance and conversion. And obviously, don’t make a design trend or visual style more important than your content.
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