Keeping your website and marketing efforts flowing smoothly includes a commitment to offering fresh content to your audience. By generating content regularly and providing info of value and interest, your organization can become known as a thought leader in your space.
Yet creating new content is time intensive and sometimes challenging. Here are several ideas we’ve used and recommended to others when it comes to content creation.
Find The Right People to Support Content Creation
Uncover 8-10 people in the company who would be your editorial network – they are people throughout the company who are in charge of talking to others, and gathering info of value. Consider execs, sales professionals, customer service agents and even the receptionist- they talk to everyone and will keep you in touch with everything that is going on in the company. These insights will be valuable as you gather ideas for content marketing pieces.
Ask Questions And Blog The Answers
Get people involved in content development and be creative about it. People are often intimidated about being asked to write a blog post so instead you can ask someone a simple question via email and get them to answer you- this is much easier than asking them to write a blog post for you. Just have them send an email to you with the answer and post it as a blog post.
Rather than focusing on getting the most perfect content live, instead focus on getting content from many sources and be creative about it. Leverage emails for a Q&A style communication, take IM transcripts and use those, create an audio podcast based on a short hallway conversation that is recorded, cover an industry event, invite a guest blogger to post on our site are just some examples you can implement.
Gear Up with Simple Tools
Put tools in place that are simple to use and accomplish your goals [such as a content management system on your website so it is easy to add/update content].
It is easy to get distracted from content creation because there are always plenty of other high priority items. Make a commitment to write regularly and stay focused and on it every week.
Remember You Only Get One First Impression
Make sure you handle content and the communications about it well and do it right the first time, your brand perception is important and it is critical to make sure you are keeping it exciting and real.
What content marketing ideas have you found to be effective in your organization?