Whether you’re considering building a new website or revamping your own, to be competitive in the vast sea that is the web, you want to do everything you can to give yourself as much visibility as possible. Here are a few quick and easy steps to improve your website’s organic search power.
1. Rewire your internal links.
Start with taking an inventory of your internal links. A simple tally will do—which of your pages do you refer to most often? The more a page is linked to within your website, the higher it will rank in search engine results.
This is an example of an internal link on our website; it goes to our case studies page. Like this one, an internal link simply allows a visitor to jump to another place on your website.
Now answer the question: Which page of your website do you want ranked highest on search engine results? (Hint: It’s probably not your contact page.) Is it services? Put some thought into it and rewire accordingly.
2. Use one line of code to redirect search engines to your advantage.
The thought process behind this is similar to turning on the heater in a big house: when you shut off the extra rooms, the more crucial ones heat up faster. Likewise, dropping a simple line of no-index code on your unimportant pages tells search engines not to waste time and energy on those pages. This allows the important pages to be read and indexed quicker, which is influential on page rankings.
If you don’t know what you’re doing—ask an expert to do this for you. The same way this code can help you when used well, it can hurt you when used improperly.
3. Use semantic elements.
The previous step involved adding code. This step asks: Is your site’s existing code optimized for SEO? A good check is asking your developers if your website is utilizing the simple HTML 5 feature of semantic elements. HTML 5 has a way of tagging certain elements as important (<h1> or <main>) and tagging others as unimportant (<footer> or <nav>). There’s a chance this was utilized in your web code and there’s a chance that it’s not. Again, unless you know a bit about code, you’ll need to ask your developer. This is the same principle as utilizing no-index code on your other pages: if you can redirect page rank bots to the right place, your website has a much greater chance of ranking higher up for organic search.
Do you have other SEO tips and tricks to share? We’re all ears! Drop us a comment below.
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