Engaging with a marketing firm is a large investment and can often be nerve-wracking. How can you be sure that you are engaging with the best firm? There are rights you have as a client that any potential firms you are vetting should respect and follow. We interviewed marketing executives at companies such as Dell, BazaarVoice and Austin Ventures to better understand what they believe these rights to be. Here are five of them:
1. The Right to be Heard.
When evaluating marketing firms, you should be the one doing most of the talking. Instead of being told the capabilities of the firm, the firm should instead be taking that time to learn more about your company and your marketing needs. This shows that they will be valuable partners during your engagement.
2. The Right to Transparency.
You have the right to meet with the team that you will actually be working with on the engagement and not just an executive team, since they will be the ones you will be interacting with the most.
3. The Right to Immediate Value.
After engaging with a marketing firm, you should see results quickly as well as be able to hand-off projects and have the firm execute them to completion with little or no intervention needed on your part.
4. The Right to Proactive Counsel.
A marketing firm should go above and beyond what is asked of them. As subject matter experts, they should be looked at to provide ideas and recommendations for campaign optimization.
5. The Right to Be Number One.
No matter what, you should be treated like you are a firm’s only client. Your questions should be answered promptly, your point of contact should be responsive and you should feel valued.
Read our article A Client’s Bill of Rights for all ten rights that you are entitled to as a marketing firm client.