Missing Link Technology is a Texas-based provider of integration software and services for the manufacturing industry. As the company continues to grow, they identified a need for videos that could quickly communicate the value of their software to prospective customers representing three distinct profiles.
Missing Link Technology provides real-time integration software, THE LINK®, to help organizations increase efficiency and enhance profitability by streamlining and automating transaction processing between systems in real-time. They reached out to Launch to create a set of short, two-minute videos that could be leveraged by a newly added sales professional as well as the wider team. Specifically, they needed three short compelling videos that would highlight the value The Link provides and, in a snapshot, show how it works for three disparate audiences—manufacturers, software providers and integration consulting practices.
Given they needed the videos ASAP, Launch worked over an accelerated five-week period to script, storyboard, record and finalize all three videos for Missing Link Technology. Upon receipt, their VP of Sales immediately implemented them and received an abundance of positive feedback from prospects.
“We are extremely happy with our video and its high level of quality – everything about it says ‘professional.’ Having worked with Launch in the past on messaging and development of our website, I wouldn’t have expected anything less, but even judging against the most professional videos I have seen on other websites, including those for big name companies with big budgets, our video stands out!”
– Mark Johansson, CEO