Chastain Partners is an Austin-based online bookkeeping firm that provides bookkeeping, outsourced accounting, and payroll services for businesses. They primarily focus on providing services to Austin local businesses but also companies across the United States. As Chastain Partners looked for guidance on setting a foundation for and enhancing marketing efforts, they reached out to Launch for assistance.
Because of their great work with clients, Chastain Partners had grown primarily through referrals and repeat business. Marketing was not a very established function for the firm. Launch met with the Chastain team to gain a clearer picture of their services, clients, audience, and limited marketing efforts to date. Launch then helped them identify objectives and recommended components for their marketing plan.
For email marketing, Launch provided Chastain with information and tactics as to how to increase their database numbers so they can reach a larger audience with their newsletter sends. Along with this, Launch advised on newsletter design and content to make these points of outreach more engaging and optimized for readers.
While social media marketing was currently not a huge focus for them, Launch advised Chastain Partners to share their new blog posts and other content on their LinkedIn and provided a template for the Chastain team to follow. This allowed them to increase the reach of their new content.
To enhance content marketing, Launch reviewed current blog processes and equipped the client with a template that focuses on formatting and search engine optimization (SEO). This lent a helping hand in blogging and allowed them to implement SEO with aim to increase traffic to their website. For other elements on their website, Launch focused on Google My Business page updates and search engine results information to provide prospects with the most relevant and important information.
To track these new marketing initiatives, Launch also provided the Chastain team with templates for a content calendar, email marketing, and marketing and website performance dashboards so the team can record their marketing efforts and progress over time.
“Launch has been awesome to help us make impactful changes and do a better job with our online presence, blog, newsletter, and more. I am very pleased and highly recommend this for others!”
— Dori Eversmann, Managing Partner