Charity Dynamics is an Austin-based agency that empowers nonprofits with the strategic and technology expertise needed to help them change the world. As their breadth of clients and range of services and solutions grew over time, Charity Dynamics’ leaders saw an opportunity to fuel growth by better articulating their organization’s unique value proposition, areas of expertise and overall messaging to their market. Launch Marketing was ready to help.
Launch Marketing provided Charity Dynamics a comprehensive messaging strategy and toolkit that they can use to effectively convey how their unique combination of services, solutions and expertise helps non-profits fulfill their missions. This updated strategy will help to clarify and solidify Charity Dynamics’ position in the marketplace as a valued provider and sets the stage for their continued growth.
Launch first gained a deep understanding of Charity Dynamics’ business model, goals and objectives and historical messaging and positioning to get a true sense of where they had been and where they wanted to go. Launch conferred with Charity Dynamics’ customers and industry contacts to hear their perceptions of Charity Dynamics and their unique challenges and objectives. This foundation was then used to develop and newly articulate Charity Dynamics’ key messages, talking points, boilerplate and elevator speech narratives and solutions and services description components for use across their full spectrum of marketing and communications programs.