As marketing automation consultants, we are always looking to stay on top of the latest industry trends. Seeing as marketing automation is a relatively new (yet very popular) marketing tool, the trends related to this area of marketing change rapidly. We thought that this fun infographic on the state of marketing automation trends from Software Advice, a source for marketing automation research, and Marketo did a great job of showcasing some of the key trends related to this area.
A few interesting stats from the infographic to note:
- 21% of buyers said that they aren’t using any kind of marketing software, instead relying on pen and paper or spreadsheets.
- Lead nurturing was the most requested feature potential marketing automation software buyers were looking for.
- Most organizations were looking for marketing automation software to help with their lead management capabilities.