AUSTIN, Texas, February 13, 2018 – Launch Marketing, provider of turn-key marketing services for business-to-business (B2B) technology companies in Austin, today announced the appointment of Jeff Raymond to the executive team as Executive Director, Client Engagements.
Raymond first joined Launch as Account Director in 2016 and brings more than 20 years of marketing strategy and operations leadership to the firm. Before joining Launch, Raymond led the global marketing organization for Behavioral Science Technology, where he developed a scalable global demand generation program, advanced their digital marketing operations, and employed new strategies for content marketing. He sums his role as “building best-in-class marketing engines for organizations to help them exceed objectives and effectively communicate their brand”.
In his tenure at Launch, Raymond has delivered impressive results for clients on both a strategic and tactical level, working with client teams to develop and deliver impactful strategy, messaging and comprehensive marketing plans, as well as data-driven demand generation campaigns that consistently outperform expectations. In his new role, he will pivot his focus to growing the exceptional Launch team and providing valuable insight to executive direction as the company continues to scale while still playing a significant role in strategic account activities.
“We are so excited to add Jeff to our executive team,” said Christa Kleinhans Tuttle, chief executive officer at Launch Marketing. “His contributions as an Account Director have been essential to our continued success and growth as a company, and we’re looking forward to the many years of management experience and marketing expertise that he will bring to Launch leadership.”
About Launch Marketing
Launch Marketing is an Austin-based marketing firm that works with B2B technology companies across verticals to streamline customer acquisition and accelerate revenue growth. Launch’s award-winning services span from developing and executing go-to-market strategies, messaging and integrated marketing plans to content creation, demand gen campaigns and more. The team is comprised of industry experts from leading B2B technology companies that understand clients’ goals and how to help them maximize the impact of marketing for their business. Founded in 2001, Launch’s well-oiled marketing machine has helped 150+ technology companies successfully launch their company, dive into new markets, introduce new products and generate more qualified leads. For more information, visit www.launch-marketing.com.