AUSTIN, Texas, August 25, 2017 – Launch Marketing, provider of turn-key marketing services for business-to-business (B2B) technology companies in Austin, today announced the addition of Jen Barry to the team as Senior Account Manager.
Jen brings over 13 years of marketing experience in the B2B technology space. As Senior Account Manager, Jen will lead the development of integrated marketing plans and campaigns for a diverse mix of technology clients. Jen will also provide hands on execution on a variety of demand generation campaigns that span online marketing, channel marketing, events and more.
Prior to coming to Launch, Jen led the demand generation efforts for Avnet Technology Solutions where she created and executed demand generation campaigns that included a mix of inbound channels and traditional marketing channels. She collaborated with cross-functional teams to develop a closed-loop reporting system, using marketing automation and CRM tools, to gain visibility into ROI and make more effective, insight-driven marketing decisions. She holds a Bachelor of Science degree in Public Relations from Southern Illinois University at Carbondale.
“Launch has earned a reputation for having very experienced marketers who deliver exceptional service and results to our clients, and the addition of Jen exemplifies this commitment,” said Christa Kleinhans Tuttle, CEO at Launch Marketing, “Jen’s background and breadth of marketing expertise will be instrumental in supporting the success of our growing client base.”
About Launch Marketing
Launch Marketing is an Austin-based marketing firm that works with B2B technology companies across verticals to streamline customer acquisition and accelerate revenue growth. Launch’s award-winning services span from developing and executing go-to-market strategies, messaging and integrated marketing plans to content creation, demand gen campaigns and more. The team is comprised of industry experts from leading B2B technology companies that understand clients’ goals and how to help them maximize the impact of marketing for their business. Founded in 2001, Launch’s well-oiled marketing machine has helped 150+ technology companies successfully launch their company, dive into new markets, introduce new products and generate more qualified leads. For more information, visit www.launch-marketing.com.