Travis Merchant, Business Development Director at Launch Marketing, will speak to PSNI’s affiliates and vendor partners on achieving sales and marketing alignment

AUSTIN, Texas, May 8, 2018 – Launch Marketing, provider of turn-key marketing services for business-to-business (B2B) companies, is pleased to announce Business Development Director Travis Merchant has been invited to participate in PSNI’s Marketing Summit as a speaker in Scottsdale, Arizona May 14^th – 16^th. As a speaker, Travis will kick off the summit with a presentation on marketing and sales alignment.

PSNI is an alliance of elite technology integrators, manufacturers, distributors and service partners around the world. Each year, PSNI invites affiliates and preferred vendor partners to their exclusive Marketing Summit where they highlight the latest marketing strategies, emerging technologies and trends being utilized in an ever-changing technology landscape.

Travis has over 20 years of sales and marketing experience and has been honored multiple times by various organizations in the tech space. Having partnered with world-wide technology companies, he has pioneered campaigns that have affected over $1 billion in commerce for clients over his career. Travis’ presentation will focus on boosting bottom-line impact through strong sales and marketing alignment, along with actionable tips to lay the groundwork for alignment.

When asked how he felt about being invited to the summit, Travis responded “I’m honored to be invited to participate as a speaker at PSNI’s Marketing Summit and look forward to engaging with attendees to discuss the significant challenge of aligning sales and marketing in the evolving AV space. My presentation is focused on providing best practices and implementable tips for alignment and is designed to inspire change that can ultimately boost bottom-line impact.” In addition to Travis’ role as a speaker, he will also participate as a moderator for several roundtables where he will help facilitate discussions.

For more information about PSNI and their network of AV integrators and manufacturers, visit their website at www.psni.org/.

About Launch Marketing

Launch Marketing is an Austin-based marketing firm that works with B2B technology companies across verticals to streamline customer acquisition and accelerate revenue growth. Launch’s award-winning services span from developing and executing go-to-market strategies, messaging and integrated marketing plans to content creation, demand gen campaigns and more. The team is comprised of industry experts from leading B2B technology companies that understand clients’ goals and how to help them maximize the impact of marketing for their business. Founded in 2001, Launch’s well-oiled marketing machine has helped 150+ technology companies successfully launch their company, dive into new markets, introduce new products and generate more qualified leads. For more information, visit www.launch-marketing.com.