AUSTIN, Texas, October 2, 2012 – Launch Marketing, an Austin-based B2B marketing services firm, announced today that team members are continuing to expand their already stellar skill sets by completing certifications in several specialized areas of marketing.
Last month Nancy Rush, an account supervisor, obtained a B2B Advanced Marketing Certification from Marketing Sherpa, one of the world’s leading marketing research firms. This certification covers best practices for fueling lead generation activities including automation, scoring, nurturing and analytics. This certification adds to Rush’s strong marketing background, which includes more than 18 years of B2B technology marketing and management experience.
Kathryn Drake, a marketing assistant, also recently obtained certification as a Google AdWords professional. This certification is globally recognized as the benchmark by which someone demonstrates expertise in the latest AdWords tools and best practices needed to manage and optimize pay-per-click campaigns.
“At Launch we focus on providing the best and most current marketing skills and strategy to help our clients be successful,” stated Christa Tuttle, president of Launch Marketing. “We look forward to our clients reaping the benefits of these certifications.”