AUSTIN, Texas, July 10, 2017– Launch Marketing, provider of turn-key marketing services for business-to-business (B2B) technology companies in Austin, today announced the addition of Travis Merchant to their firm as Business Development Director.
Merchant brings more than 20 years of cutting edge sales and marketing leadership to the firm and adds to Launch Marketing’s bench of senior-level expertise. He specializes in fostering strategic relationships across industries and driving revenue growth for his partners in truly innovative ways. Merchant is also highly awarded as a thought leader in the tech space, and was recognized multiple times by organizations such as InfoComm International among others.
Most recently, Merchant led a private consultancy specializing in scalable growth strategies, sales programs, and influencer campaigns in B2B technology areas such as AV, IT, Banking and Finance, SaaS, Hardware, Music and Entertainment, Broadcast, Government, Gaming, Agriculture, and Education. His expertise has benefitted businesses of all sizes, from startups to Fortune 100.
“We are elated to have Travis join our team and know we have brought on a fantastic asset for our firm. His significant experience across technology verticals provides our clients powerful advantages for faster revenue growth and groundbreaking strategies,” said Christa Tuttle, Founder and CEO of Launch Marketing.
About Launch Marketing
Launch Marketing is an Austin-based marketing firm that works with B2B technology companies across verticals to streamline customer acquisition and accelerate revenue growth. Launch’s award-winning services span from developing and executing go-to-market strategies, messaging and integrated marketing plans to content creation, demand gen campaigns and more. The team is comprised of industry experts from leading B2B technology companies that understand clients’ goals and how to help them maximize the impact of marketing for their business. Founded in 2001, Launch’s well-oiled marketing machine has helped 150+ technology companies successfully launch their company, dive into new markets, introduce new products and generate more qualified leads. For more information, visit www.launch-marketing.com.