AUSTIN, Texas, November 30, 2018– Launch Marketing, provider of turn-key marketing services for business-to-business (B2B) technology companies in Austin, today announced the addition of Mark Scholz as Account Director.
Scholz brings more than 20 years of marketing strategy and operations leadership to the firm and adds to Launch Marketing’s bench of senior-level marketing expertise. He sums his role as “building best-in-class marketing engines for organizations, which exceed marketing targets and effectively communicate their brand while driving revenue.”
Throughout his career, Scholz led a variety of diverse cross-functional teams for Hewlett Packard, a multinational information technology leader. He also had stints as a Client Services leader at high-profile marketing agencies like Leo Burnett Chicago, SicolaMartin and Tocquigny. During his tenure on both the client and agency side of the business, he developed comprehensive marketing plans, strategic messaging platforms, high impact demand generation executions, advanced digital marketing operations, and employed new strategies for content marketing and thought leadership efforts.
“Mark has an impressive and proven background within the B2B marketing realm, with extensive knowledge across the marketing matrix and we’re excited to have him here,” said Christa Kleinhans Tuttle, chief executive officer at Launch Marketing. “His ability to shape marketing platforms for organizations at every stage of growth will be a highly-valued asset to the Launch team and our expanding client portfolio.”
About Launch Marketing
Launch Marketing is a boutique business-to-business (B2B) marketing firm in Austin, Texas that provides turn-key services focused on generating leads and driving revenue. The team brings a breadth of senior level expertise with a full-service approach to help clients maximize the impact of marketing for their business. Since 2001, they have helped countless clients successfully launch their company, dive into new markets, introduce new products, and generate more qualified leads. For more information, visit www.launch-marketing.com.