The science behind a trend isn’t often considered, but the case of social media presents an interesting example. As the uses for social media grew and grew, so too did its audience. It was no longer a way for wayward teens to pledge their allegiances to various bands, or connect with other lonely students, it became a family affair–much to the chagrin of the original users.
Several years later, the power of social media is readily apparent. It has emerged as a place that works for its users, and the users trust it for that. More and more, consumers are turning to social media and the Internet to influence their purchasing decisions. Companies have long realized the potential for social media in this regard, and have been developing ways to use social media in a way paradoxical to the way that consumers use it. They seek to provide options for consumers, without appearing too forward; influencing consumers–subliminally–to consider their products.
This infographic, provided by TollFreeForwarding.com, explains methods to integrate a sales strategy with a social media one, and vice versa. It explains the power of content–and its organization–to both strategies, and explores how consumers view an integrated sales pitch.