It seems like every technology company touts their product as “bleeding edge, innovative, or groundbreaking” and because specific phrases have become so overused, consumers have begun to tune them out. We encourage our clients to consider using unique words in their messaging to stand out from the noise that other companies are making.
Marketing Buzzwords and Phrases to Avoid
|robust||maximize||push the envelope||on the same page|
|bleeding edge||robust||paradigm shift||exclusive|
|synergy||value-added||raise the bar||dynamic|
|revolutionary||world class||think outside the box||unprecedented|
|level the playing field||core competency||cyberspace||mindshare|
|solution||leading||state of the art||cutting edge|
|real time||thought leader||best of breed||award-winning|
When words and phrases are overused, they lose their impact altogether. Use terms that resonate with your audience without lulling them to sleep with meaningless jargon and buzzwords.