In the ever-changing business world, it is important to stay informed about industry trends and always stay one step ahead of your competitors. Although there are thousands of B2B marketing blogs, we have compiled a list of the top 10 that we believe are the most engaging, informative and easy-to-understand. Each company posts new content to their blog on a daily basis. We recommend following them on Twitter or signing up for their email newsletters to gather content most efficiently.
MarketingProfs is an organization dedicated to offering industry expertise and helping marketers stay up-to-date on the latest industry strategies and trends. The site features tips and tricks in a variety of formats including webinars, podcasts, conferences, tutorials and reports.
Marketing Sherpa is a research institute that specializes in tracking what is and what isn’t working in the marketing industry. The site offers handbooks and free reports as well as webinars and quick guides with key takeaways from their market research in an easy-to-read format.
Marketo is a well-known name within the marketing industry, particularly for their marketing automation software that thousands of companies use. Their B2B marketing blog features best practices and updates on the latest marketing trends from the Marketo staff as well as industry leaders. The blog stays relevant through the use of infographics, memes, videos and GIFs along with how-to articles. They focus on a wide variety of marketing topics, including marketing automation, social media, content marketing, email marketing and lead management.
HubSpot, a company offering inbound marketing software, excels at content marketing. Their B2B marketing blog, updated multiple times each day, offers a wide range of topics and formats, including how-to posts, opinion pieces and news stories to help you develop successful inbound marketing strategies.
Social Media Examiner is one of the largest online resources for marketing professionals who utilize social media. The site offers how-to articles, interviews with industry experts, detailed case studies and industry news to help improve your social media marketing. They also have a weekly podcast show and hold several conferences including Social Media Marketing World and Social Media Success Summit.
The CMI is an organization devoted specifically to helping marketers understand what content marketing is and how to successfully use it for their business. The site offers content marketing best practices, free webinars, key research findings, white papers/eBooks and even a job board for those looking for jobs in content marketing.
7. PPC Hero
PPC Hero is ran by Hanapin Marketing, which is a pay-per-click management firm. Their B2B marketing blog specializes in providing the latest search marketing news and offers marketers an in-depth understanding of pay-per-click strategies to improve their search engine marketing. PPC Hero also holds an annual PPC Conference complete with networking events, workshops and guest speakers from eBay, Dell, Bing and Adobe.
Demand Gen Report provides the latest news, webcasts, videos and expert analysis with a focus on marketing automation and demand generation. The company conducts their own market research and provides comprehensive guides on several topics including lead nurturing, analytics, social media and mobile technology. Additionally, they also provide a weekly newsletter for B2B marketing and sales professionals.
Search Engine Watch is a detailed industry news source for search engine marketing and search engine optimization. The site provides how-to articles, information on the latest search trends and tips on SEO, pay-per-click, analytics and social media.
Copyblogger grew from the ground up by using only content marketing. The site provides content marketing tips and training for online marketers, copywriters and entrepreneurs as well as eBooks, seminars, webinars and forums.