As the new year begins, we wanted to look back at 2013 and count down the top 10 B2B marketing resources from our website, covering a wide range of B2B topics such as event marketing, pay-per-click, email marketing and copywriting.
One of the hottest topics in marketing this year was the rise of visual content, evidenced in the fact that this article alone received nearly 4% of the total pageviews for our website this year. In it, we discuss the best ways to utilize infographics to make an impact for your marketing strategy.
This article, which has consistently ranked among the top pieces of content on our website since it was published in 2011, highlights several common grammar and punctuation mistakes that we see made often. Also, don’t miss part two of this series.
While there are many pieces of the content on the web concerning event marketing, most of these focus on the activities that occur before and during an event. We feel that the activities that occur after an event can have the most impact on the returns gained from the event and highlight a few ways to make the most of this part of event marketing.
As the year winds down, some marketers tend to think ahead to the next year’s marketing strategy and do not work to boost results for the rest of the year. In our article, we highlight ways to ensure that you finish the year strong.
With over 3 million company pages on LinkedIn and a constantly evolving set of features, it is important for your company’s page to stand out from the crowd. Our article covers several ways to ensure that you are getting the most from your LinkedIn company page.
Many marketers include PPC campaigns in their marketing plans, but there are so many different features and settings that it can sometimes be challenging to get the most out of this medium. Our blog highlights the various keyword match types available and how to use each of them to boost your AdWords ROI. Also check out the other two posts in this series covering optimizing landing pages and ad copy.
In-person marketing events can be very successful, but there are a few aspects that should be kept in mind in order to get the highest return on investment from an event: purpose, plan, promotion and post-event. Our blog covers each of these and includes ways to ensure that your event is a success.
8. Stepping Outside the Inbox: Innovative Ways to Generate Leads and Interest
In this blog, we highlight a few ways to generate interest and leads for your company besides traditional email campaigns. From videos to infographics, learn how to best utilize these tactics to boost your campaign’s success.
Many times, blogs highlight examples of great Facebook marketing from large B2C companies. While they are often great examples to study, we thought that we would highlight some of our favorite examples of smaller B2B companies that are excelling at Facebook marketing.
With so many options available for content marketers, it can be difficult to figure out the best format to use. Our blog covers several aspects to keep in mind when designing content – your audience, the sales funnel and the medium you use.